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Multichannel

Mr Porter depicts brand versatility, experience via fall/winter 2012 campaign

September 17, 2012

 

By Rachel Lamb

Net-A-Porter’s men’s destination Mr Porter is aiming to grab stylish male consumers with its fall/winter 2012 campaign, “Style Wherever You Are,” which is a print and online effort that depicts four global locations and consumers to whom the retailer ships.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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