Marketing
May 12, 2017
Image source Bergdorf Goodman
By Sarah Jones
Luxury brands are incorporating experiential and emotional elements into their Mother’s Day efforts as the holiday’s honorees increasingly prefer memories over gifts.
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","iv":"8f326b3dc2e87952f065f3a27166e4d5","s":"74ccacd50e4c3d90"}
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