Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"38baf08efdff84eb235c2e2b5860ce5b","s":"b7511f542091b67d"}
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