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Automotive

Most luxury auto ad spend focused on demographics: report

May 17, 2019

Lexus Complete Lease Luxury automakers spend the most on demographic spending. Image credit: Lexus

 

By Sarah Ramirez

Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
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