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Nov. 13, 2024
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Retail

Most likely to splurge on last-minute luxury gifts? Gen Z shoppers: report

December 15, 2023

Survey findings suggest 51 percent of Gen Z shoppers plan on purchasing luxury gifts, versus just 15 percent of baby boomers. Image credit: Neiman Marcus

 

By Amirah Keaton

Young consumers may prove key to maximizing profits as high-end brands enter the home stretch this holiday season, according to the latest research from global retail solutions firm First Insight.

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  1. Diageo launches new division for luxury brands, experiences
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