Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"a18cd5153b554b64168e297991d6b65f","s":"cc64ae1d4572296e"}
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