Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"5b52bece11113b22e15b375c5113784e","s":"98d5bbd125e81ead"}
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