Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"71f1b0e26f25f43f479a712dcb39743c","s":"d6e643f8be5ed5a1"}
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