Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"e2b8af4147a86ba37fdce2b0d9facfbb","s":"2fc15a823c18b0b5"}
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