Travel and hospitality
August 17, 2020
Four consumer personas have different approaches to travel. Image courtesy of Ketchum
By Dianna Dilworth
Most U.S. consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
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","iv":"81a06d7b3f00bda3bca95eaddcaa4eb9","s":"dd2e9e60e179bf83"}
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