The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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hP3nX30J20kG3zBTOEsRjhgYfnlNInZWZYpm4LtGfM28dbNJ57ZsnCCwFuldPAt3XVoVV93kPo8GroEtYjENO94Xnch\/0\/qjrbEF3kKkUznm0Jc2ZS6KW5gEozx99bAM\/7JX79L7sRjUNLAfDvnAXTSvZdfnMs1XGr1J8QDBVVv\/lqF0WODNgbMX6NfXrstNi3\/Bqb1RpienaRCwg4rd9Slulew7W9dAppP2NbZNtoBhVOSFaDU03cBm8BdP5+cwrL16XNWknqIneB8HJhGTZcKfUGUxS+7Up3M1yYwcDTycvezTnfpfHwD0a+A7CYAmTfiWLhLFIGd5G0GbjdCGYa81\/RbxsC3bnfYA9wTnVK2wjD6m4anquPz7ymgs6o1uQ1yN67pljrcfCnh\/WCZSZlQf4v3rdr2zA5\/r6x4hJZyiZSRGdvBsBbNs4WGS2ohlAUKcQtPdbpp4+3xL+S+FOyI7U4NqFOz\/EJGLMjHKp\/bBvNZal11XrXhTeuemvZDOyGjR6iNW4\/dxrpPoMOpGimetuI6XZoMNdtEPF2AxOeMo9al28Oo\/4QhZ22CwlT3PC+PD7gouBElvsWpR\/SJFJVrz9D8C2VOTzqfbX80Oz3zrua4Nj\/A+26pHIOU6AEazKFrC5ipaP8EoS2INgbqhpjHzehugmMcn+a9+ftCa8Q+OY6tFlUWOlhDdWC0MDRUW63HGBsK8T+JRAQlPh3XA8NPcEijXW1FV7gQ\/CXzmwJ8y5Dwn5gO0ODorJz3su+B2TSD\/YT1MSPuN1mtgZ0CW5i\/idNe6uhi+\/VYuFpbgDZIMXkRtDPpjBgLRXoX\/7wCmDiay0x05swmAeABlOmpyYXA71vgsaFyGZsBfGJSc8KaYz8M+A2n78ZhH4BZZ8tWEmAby15ghHOQnNBxvxqzC3xh1oumluIan0kz+zB\/jUa3gb0\/oI1xDlTZqedHHdE5TMfw\/Hg\/4GSjpjmTMB9P0VL9rPiI8ziwIwB53USnM24KSXLZQu4CObonLurzmGW2+OpiFCRKxRnbgsDS8UGWCJKE98xQwmdk7VXgO52h\/GKqsvRwEltGwkfr3bmyb3yL52kYRnqIUeR1JWj0pqgpphw+33KqavOneegLpJjuD6fzO12mxlKo\/yOnhsxHXFrXRFcUoAt9q5vCZl1+1X+UTsGKB0n0EyjLtWoFg4YUQ\/ELK5QPtzMByN+S0xOnfj\/SIIbuKlbNAkChwOBiT07\/YL5771fao7fYyZVmG+5jhvGTy4pGQ4xhaBrtHAtdlQTJ1nF52YG4G+2jxgtEnlUA2enduyEpNFvbg0FiVBclnU5qKs1+xyCajS\/F9krkwANfyR+esdwWOra2TY39NF4OnbEaJgUG2BwBCWMTtlrkzKcIhy2eWBxuSHxmZ+kEkwtUjJuFLpPfodAfXzwwz7Z74GqMRniq9xaRL+Iah7m0AYfMXfJxcX5uJJwA3f\/Fga0D2A8aRyNVZ66sJt8KoRgGWVj9wCTEKKCBIgM1GjM6PksmPxB9OH4fJL\/1rsnLnJQVXRejmIZHH3GN6A6mcxuyW7wR12TyNKZ2VxyxWVAQPT6FV2TYntaUY25xSGn29wq7ynB\/2Op6rm6PD4L7F0\/mFhQXPn25+uZZ2ozjootw5vx3zln4g2bJJsg3GXNd7ep00DYc8\/hAqWGTph7i0V2XlUxFomAxop2aMCAnYARhcjCryaw2MGSAU8SSfjccuHGhBICrM0+oKGscAb5lmWr+G0wAzJZkhRggDkh4jkjRJm1t6JiAfkDUIIVW3SveicPcGJUZuTjBN+f1qzeb6mdF1SNQx3d+0uVK1sdpxgNYe3kdjlIbyxB9i3+LvPHUlqSW+8NBzGzKuMKydE9AD056FxMoOE1mWUtpSrtYH87eQymRXBJFia6kRtXVxje2mrI7Kjp9evnNCTKYa52qy2jVt9oJvOJuPgrpsyHyr0wfNGzGBgKC0EgWtSvmJzCbe1Ezg3AxaH8JNk1PWqNVi9IUI3KfYSdVli9HmV0bx4Qk0CvzVqzdl383KqA5PfxWSpKfWCc24rHdSjvD9j\/Ee3+e\/KnV8Kmi8sUDwY9Sb9AiZXF6BD2NOX04uAGD3kD9ULcRsqpUtsBNe+Gc\/+5\/A6wuVkAqSu6dq4uRhKCyZUh9D+lR9Wz1VzKMKyArPU+e2vFjf39GV4DtsmeefDZo8aFT0UlSFQW3wlK53Vakrtbe5Zn5bGy47pQRZ9oek82Cnt+SfV0a60fRFj6N2gk8KZsvdNYi1BnIzCeUTUedri+6CX0V+L86Ww9BPAsL\/cPPEIbSle52IDqsh96gekVckBsdz62cpyCcqLhXjSVDA\/aUvj0Mhho\/yWg35yrppLIPR\/qZdhrIOGZcgcqHazr1zWecDhJkA7MRno18rzRB8m7IIWckSZquWgrExxLzUNB3jRJogPy\/n1LrBBxiKT6z1uIO+8MO2TQ3jG+sU+4JWaZtOV40A\/KvOvqfo+Otj8AnSk60rG7J0B34RhI1z1mgW2PHUq0dyOZOxp3SBX0Dh11OiSgKtY58ge87\/GhzcOj\/ECnc=","iv":"1724e275af01ac514c8e86e64f6de581","s":"b701cf69f7d38891"}