The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"aea1f7bd189f80a790e9660a6d4b77b0","s":"31cc991f8f7f96a8"}