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Mobile

Montblanc leverages collections, innovations via iPad app

January 24, 2013

 

By Tricia Carr

Watchmaker Montblanc is pushing its 2013 collections through a new iPad application that lets users browse layers of content on its history, innovations and watch models and offers a mobile try-on tool that is unique to the platform.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Bleu de Chanel dives deep with new campaign
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Diageo unlocks Fusion Partnership Lab applications
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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