Mobile
May 20, 2014
Montblanc's Meisterstück 90th anniversary nib
By Jen King
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
{"ct":"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","iv":"fa64e4ca89f6761de7b655d5e42a67fb","s":"4c51f277a8d39880"}
Share your thoughts. Click here