Mobile
May 20, 2014
Montblanc's Meisterstück 90th anniversary nib
By Jen King
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
{"ct":"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","iv":"9d6ba676588e206bddb0f8530f9acc34","s":"7548a7c3f21561d4"}
Share your thoughts. Click here