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Mobile

Montblanc authenticates consumer interactions with WeChat moon phase effort

December 5, 2014

A Montblanc watch with a moon phase complication A Montblanc watch with a moon phase complication

 

By Jen King

Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Tiffany keeps it simple to attract interest in New York Times ad
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