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Apparel and accessories

Montblanc animation emphasizes craft to inspire thoughtful gifting

November 4, 2016

Montblanc #UnboxTheMagicOfCraft, holiday 2016 Montblanc #UnboxTheMagicOfCraft, holiday 2016

 

By Staff reports

Germany’s Montblanc is unboxing the magic of craft in a digital claymation narrative meant to encourage holiday gifting while promoting the brand's quality goods.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
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  5. Burberry overhauls strategy amid rocky interim results
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