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Internet

Montblanc aligns with “great characters” via President Kennedy series

January 5, 2015

President Kennedy with Germany's Chancellor Adenauer in 1963 President Kennedy with Germany's Chancellor Adenauer in 1963

 

By Jen King

Germany’s Montblanc is furthering its connection to notable figures with the introduction of President John F. Kennedy writing instruments and a microsite.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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