SAN FRANCISCO – Influencers can boost a fashion brand’s awareness and appeal, but the most effective partnerships are organic rather than bought, according to panelists speaking at the Financial Times’ Business of Luxury Summit.
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","iv":"3beca1a6c9b419a6c23a1850830c5f77","s":"a8608dfb17f3d090"}