Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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HQVIZrNl5gYp44UlfR6o9oV1HfG8josvPhITzJ7XW0z\/Kw7UkeMDBr3J15zDtt9rGN90LEb7+r5wmQQGPAyiEiQ7K0Zlx1zMRUZLwMkfx+AKtD2yopVX8PSDMOMzZ9oPhXMsDLv6cDyxru6hdg3mEhyv+DflV7fTU50EVnDiMF7jzpzrNyNqj7PLEQsDCWXExfnJ8270T5sEQrwQuhCU8Khl2jFHWWopvoDWprz4cBtUpEvJtt22yjV+p55ApwQs2iDM8lFzsdGdXJOoJ8CvOgWfXgtBu\/e1SFzYDb80bmKlOGbjpL\/5tE7ey2fkVa72Rb6n2D2W106Q4K5j57kZYuLLHDV9BBCegmrfWV7p0m0UXq4j9\/R0+wOiai25xH8ggQQ+brK\/u3aRwBdvwXqLv0h1lOvtpQGrBJzvEGxREi2krs5XG\/PGR3pcIwYKYSC0EmAO7iLq2yDms\/kGn0sfGWUBIO6A53dlffdZXhNFvcK84oazS\/3ATN32l6IHvCwVTSsNTpg27uuoiBjbhwYZXClvoR3rvJsVjUBJOQ2y6rqj04MJa1e2OsmOovLJhW30dCIJADyKsWHmOq3CGsj0kk2GmTm8QvIi4FC1SFv1D7J5cfGdlTAKhLZSLeoSyFraZ6cAgaYzvHVM3OV6d1tNY\/Cli51Ud7ff4EdTtg8P74+Nc3mb9Y7cZXyAvGZxCRBRfOgygYRkotzuFuf9KxUfMYLT+PJACJgLuEwmPag4j+RW37Glg\/+YGt2u6eJxewQY\/qupC79cn6Kh+Iifrzom6TlkE78mb4Oqp2+g2E5KoK6gT2lYy8aVofYKilp3syRk4nXiybYNZMYO4e6TEH+88r1ysTxHylUIVOyZdWedCXf9lQQBUlOkhJDEUxqAK8hhCGdfAKwUBZ5pnBTC2vEGIZm2rTSV2c0yGqINqNLy8GGN8vKFPhdh5uK6HkVREezcdq5CD0CoowVmG4tZQVmGDSwzq9iN6OXPvh5GjghcRmue7PS9ed542XVaXHLmyu2aro4Hf0SgeqBBsB+bT+YzmG\/ycgH3LgcpdHZ97W6xCAmqt6Fxz94FGnVRnLgsyh4d0FAmVOM4W97cMx9J+Gi9y2Tl+glf+xt2MiCx18gleFDqoSLBRSlY92tUdALWkwz+90h0RigL8DqeGGoDghDC+Rl0xJB84LBZbMoED1vc0mUuCRzMXnSsuSW9xpxi0oqZtHyt1GDt31qRT2yyIxiw8boR9l2xHJKcGV3ovxY5sxCzlbeufUNn4RM121\/a5RBYn7mYHbqE65mSyPSZHTug10pX4SmFE5GoqyxBPvIlYCLjgsVcbl+nTC2Wmh41xMYKAO0CJJF3vVMoTMt0vkxz+6QeZIJzdJSXc0QZC4IYWuZAPlqfmnnZOwVTZr5lWQUvPF2nnwpjbxmMh7OZ3FoyYTEaFu+pPVzvu4xFKmqDdfhv9ynA\/a0psKdz0uIKvukFbo6qHTpNEvf7WxlfGxci0HS+dCoOCUSpHgC1S9\/JKSw97gy\/ZuqB1HecT7uhme5hJ2JiicgD1z2l+hNBcfb6xBBW0DeI27ybG6iSgQqaKhnBSdtTGRXBHuU6slKOoQ6sdDauAq2QEvTySX0g8KsBq1XR3cU+BXPsYEDFEr8v98\/\/ESWayonRw6N7+sglAFWt92+DwFvhLDZq8KWN\/lT5fdQiHe8qrrI8tcRBGbwiOx6HkUCssupZ8eBsD0A0KxVsGkoRe71GSAC8fvHd53vX0s8QBpUZ\/vc1A8c4M3Qdxr5ookEhQkuRXYC5Sa5MauY7RZkKTC5KCklZQ0L3+QXnc9OjVSvaelQdhiunwJ2IhSylJU3UDoO7iNify96\/66oTWSrpHRAaKXLTCnD68yU3Qq1WvuvojgUbiQ0Jbc2BmRvXj5tYmVxSRrBZ\/sCC2rdut9AN9\/gCPqemxdEZpE6GNlxpK7KyRcxX53qRyArm9WKwTFFJ0MdzpDkHAfhrC++h43FZPthSsZpFu8taJ2R2MoYPXeZg4lyev7CLnkxz1yhEPOq+SfvNAPiJbt+dhBLYXKMXaEU\/RwzXZQSX51Avwa\/wwAJJ6PpPMApujAyzgnWlr0joMDuB31z6YdJ6Qwyu2qiOYQtLIJg2Dr7HSBelhy9KJ1y98SvhQjszrK87LhSQPk6\/xBDC6lDhW0dyFFwlqlxD6g0y3o4DnPxYYDBATmAlpvmNQCk1McAcZxqnlJIevfToEexb7g2rIqPP\/gxjGje\/dHXgoMsDCAWJsaQT4H+LTWoi+pwFB+bBdnCQUB3LNbpPP+MNhbBaApDlv7XO886Ddb2zbR2Kn4mXt\/IH3yS\/SZ2HTPgmUmIb1Q\/vQHokAw\/ivV1xjFy7q+GJZu\/mi7MUBqokLVuUX2UCujeR93tyFMZXR8b7jtJ6ufk+0UFo55HwOHfod7X1c8XN4B1bciMMDyXFUwXZ8N2+K3P3sExCGNIjMQoALDAM+1+jpVu\/z1GlVIJ9jB\/sSiAAuKSjcShCqjXMAIfRY\/L23VCMgROGmhkuh1MlgCEda\/ne57i57bZnGdqK4Bhgb0TevV4RWq9lnRk5wifRx2SUpmZBZHRABs3QNFrS8MmAGg8erJheMf6ukDJiuQUarKG+sPJh5WOmKmvMRzP\/v8FsIlZ\/lIsjhtkC0Sezz6uXBMlpICItUxNUJu5R\/qO2FKi8M9xsxlDQUOE5L1MKGkMeT1e9qPY+mrqoWfpncZAmyzSGQvsmJl0MK+6rmJo6ScLlZk6vYHwmiYr5CIW7EZpBW2np6M10e5ZyWBTjVodbE70yWLjqtBFkgKPs9qD\/xqxhcFg6n5uynCFABe5AHj1VqGR0tPna91TZ4pfGiJzTkIBDCoqoCHvWFqcVbq08H10zru6oqrGhU4Ogmry5MQ37LbMp6fT25jG3qckwMsLsBSDt9wSEjEb+l+\/pgicKwODKoFXTtC7lHsSPAOLUR8AA5ITT8WVip\/A\/AEHfxxRV2pcDSyE2HwSfdip33aBKl4k6\/T9py73FF0UYyKB\/Cos0oaUay1YhGF\/JlQ22DTBtfTyYYIGOFtmcocHgStEDZUz78rJrkMkMVXNogQSfKO4sX\/hedWmXMcQ3ABvTs8HUfOEOe67yN+XteLWpvOqt2madmyOG\/3q5nqtTcsv7EU7FyRabOtBf8CVQ+l8ScsaOT+QeZPFJr5a8iCurzUEhztFNps6BNeKoMGEfBekZfRszLo6Yi1qUdOoBA91FTBQicB0obxVO63JZTLDjZ07DWUE7KjUuQf2wopiB33N6oZ37jP33CbgtCNcGaGWbyb3f6PihnhNF8usYNFOOfPVTvyafZS1g11v6RTD7MtDZG\/YAKbEurVv584\/Hz5lF0m4Pn0G0vaO+xcmiM3j0T7nu61nSZz\/QLaHESL5MKINKS1CdHxU1yfpJCdvKKtxQKC8HRk12ax6dFwkFnFJQelVHPPhxgKuWKfrJmjJUuSBQAYcxJHtQZcm6F1oOVn7Mc5WcmKH\/O9PNmKMvjAvL1wEDDWFQ0LgmUwMI8\/ysXffqeeN7KMtARAEb6\/10OhWZ3AbfoFhMHmkyNobQ90FlpR\/1m23\/\/KC10GZ3b4btbtrgDvi9sQ05xvCnzEF6XEeSB6X371NguSOuFvkVXGlkSwYlFSP6CEvE0CWnuZLQFs0XRI\/6lPW4MMi8ggZzfkvcgKexFb5f6y9+wXBESaNybvvaSjF8fSQilisO8XwqtsYIS\/evVpTYKqLLlrnOifxd\/4QNoCsQ0czD7e+Pv+ly++KDwPleLweuIoQl4wLwU59WnIg0d5aQU40O+n\/Xl6WaF\/oSbGihlvElVpUy7oT0It2CUE8hL+mjamxY212rTWadgw7eiWANf00BS39JYNAgNrhGm7zryT6+FQ9C53NfCk1LZmZi1+Z0o5U0QARPBCQrv7GIJ\/wphsKz1UFHpfZmd6jbOGUnaO89NrfyxjL3Zog7djJeFxklTpwK2dTgOhk9chBBc5IoXgU3\/aYxX0TKk6lQZslG1mpqbvFugn2AZE+8YpZv+HctwePBqGKs0syKa1eb5k9gTdcUPIRqDyuaL1YiC+9gW5x2MqamaDuUNnjrp6zuKmTQgjv2KkiBo+4WeHn\/9lJGt4KLdpHIUUKdtMWNBejKlJ9m1BhxxMedl2w5\/gXLdXIfIyDvoXtiUNMPM+VDhQ5JvN24xztyf6Cvr2GbsdonTRCeDwx3Ly07ZnYOxUS8HuCZYnn0KT3qizTJPjyVGEOizrO7N4VFBMEIH+TFQ2cKFcPtbtu+yn3EJ6ljQFa51xnoHHIdfdFUuoSvEgZ9ifa\/zLGFjY+WAfY2V85ZSXHeqreMvzkgqcC8ZahRVJPozK3Wk8yaabkEYSgGoR47F30soD8GYJ+ZzMSnjoE3cb+zAi6pGGNNOfDHWf\/OwmXMPRrHq8pSmuBA6Wj4WlSFwxDWftBUy0LrB+ha2NZvVJ+C4W8KIKy77TAu3wWqb8iE5VmscGsH4+OWRBB6dIpbCcO8AW6Y0SD+WGtBR89nKM1PPt8RVL42laa2GdW8dPozDOSH4aJyZWeIVg\/Q6S0O\/a3gHWl3vqjNNijJ\/he+BsVU8TmL+\/kqiY97PjiENFZRGnLp9AD7Vab88oa7shsTo5bWPXk9AuUMiwU8cF9cSRpyTgIYYKNuLbHTvWhc3LIct8pa0Bs7VDWtIzI8zX\/Sv2fmNMUebJxk3Mswq3jWpM9uKAXN5oiBTq2Uy\/uvWQJPFJzarb5tJZTeFp50l+UGoRdJaW\/tjLDo3Cpxo1NhwxKfpSYJF6Ap+jpR5wAW7ujZ48xVQZcIDmyUCZZZ+2hg13jVZDEvzJCM\/x+zgMKYX\/2HlmXIZQ1A52HbDomJ4rvy9l0CfOt69N7rn3\/k\/biUE1JNjOXekUP\/Mflpn5zrKs2B6G6bsnGj1+Qr3BQ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