Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"5325d25479a3fb42ab3ea5b94cdb4ef8","s":"139484449f1b066e"}
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