Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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