Advertising
July 22, 2015
Image from Moncler's fall/winter 2015 campaign
By Sarah Jones
Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.
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","iv":"8ba5ebfd77efd8efe4a3307ab3985938","s":"9084cb1d4afd009f"}
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