Advertising
July 22, 2015
Image from Moncler's fall/winter 2015 campaign
By Sarah Jones
Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.
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","iv":"0cc9e6ff4bad2867df1be3c842717633","s":"c61a0fb39af01bbc"}
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