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Apparel and accessories

Moncler localizes House of Genius pop-ups with culture, shopping mix

November 8, 2019

Smart move: Moncler House of Genius. Image courtesy of Moncler. Photo credit: Vanessa Beecroft Smart move: Moncler House of Genius in Milan. Image courtesy of Moncler. Photo credit: Vanessa Beecroft

 

French-Italian outerwear maker Moncler has launched a series of pop-up stores to bump excitement in its merchandise and brand in line with a growing trend in vogue with luxury brands.

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