Apparel and accessories
May 20, 2021
Coastal inspired outerwear from Moncler. Image credit: Moncler
By Sarah Ramirez
Understanding the contemporary Chinese consumer is key to being prepared for the future, but luxury cannot forget its roots, argues Moncler CEO Remo Ruffini.
{"ct":"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","iv":"f452f1f75b51dadfb24d6ea8a9219e45","s":"c1892ad12b801a7d"}
Share your thoughts. Click here