Apparel and accessories
May 20, 2021
Coastal inspired outerwear from Moncler. Image credit: Moncler
By Sarah Ramirez
Understanding the contemporary Chinese consumer is key to being prepared for the future, but luxury cannot forget its roots, argues Moncler CEO Remo Ruffini.
{"ct":"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","iv":"e61e32aba88cf6cce4fef8d8c1b55b14","s":"a382f1f6a1b049e0"}
Share your thoughts. Click here