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January 27, 2014
By Jen King
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
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","iv":"73c001a24e7ea95265ceb1a44857abfb","s":"91f8c01cc1d44e6c"}
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