Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"ce1d562f2189dfc0481762547f760b5c","s":"79beda889ad6b24e"}
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