Food and beverage
June 11, 2018
Moët & Chandon's "Must Be" focuses on moments big and small. Image credit: Moët & Chandon
By Sarah Jones
LVMH-owned Champagne house Moët & Chandon is modernizing its brand with a global campaign that presents the sparkling wine as the choice for celebrations of all sizes.
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","iv":"252a79306769ad03e962ca2d53552582","s":"2d512f518686adc5"}
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