Food and beverage
June 24, 2020
Moët & Chandon’s Champagne Terroir campaign focuses on the product's source ingredients and heritage. Image credit: Moët & Chandon
By Dianna Dilworth
LVMH’s Moët & Chandon Champagne brand has kicked off a new social media campaign that aims to play up its heritage and the source of its wines.
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","iv":"4cdae4b39d025281c47ab7d3e5c59321","s":"b16619f179ac9bb1"}
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Champagne is NOT in the South of France!!