Food and beverage
June 24, 2020
Moët & Chandon’s Champagne Terroir campaign focuses on the product's source ingredients and heritage. Image credit: Moët & Chandon
By Dianna Dilworth
LVMH’s Moët & Chandon Champagne brand has kicked off a new social media campaign that aims to play up its heritage and the source of its wines.
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","iv":"a416bf61225b9a4e0ec721fec59c92a2","s":"d0e3f8e3e69e0cd1"}
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Champagne is NOT in the South of France!!