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Multichannel

Models are key to connecting directly with consumers

April 22, 2016

Irene Kim for Estée Lauder Irene Kim for Estée Lauder

 

By Forrest Cardamenis

SEOUL, South Korea – Models are the vanguard of the digital revolution, according to an executive from Pacific Global Management speaking at Condé Nast’s International Luxury Conference on April 21.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. How can luxury brands tap into the back-to-school season?
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Fendi turns brand ambassador into fashion collaborator
  10. How luxury is the millennial’s unlikely weapon to fight social inequality
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