Marketing
January 25, 2019
Artsy x Gucci's video series. Image credit: Artsy
By Brielle Jaekel
Digital video is proving to maintain its status as a prolific tool in modern marketing, with more than half of the brands designated as “geniuses” in Garter L2’s Digital IQ scoring also ranked as the top performers on YouTube.
{"ct":"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","iv":"98c6940b1e2a37b610f79c41d0b42110","s":"786f73f064afa87d"}
Share your thoughts. Click here