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Mobile

Mobile video essential for successful luxury campaign: panelist

June 17, 2011

 

mercedes-nyt-ad-185NEW YORK - Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.

Mobile video advertising gives luxury brands a new way to reach on-the-go luxury consumers in a variety of ways. Unlike traditional television video advertising, mobile video ads have the added benefit of interactivity.

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