Columns
August 3, 2012
![Brian Cohen](http://www.mobilecommercedaily.com/wp-content/uploads/2012/08/BrianCohen.jpg)
- Brian Cohen is director of digital shopper marketing at CatapultRPM
By
Brian Cohen When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
{"ct":"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","iv":"aa01fe3769dd1660a94b66214e35ed88","s":"1950f37598730f73"}
Share your thoughts. Click here