Columns
August 3, 2012
- Brian Cohen is director of digital shopper marketing at CatapultRPM
By
Brian Cohen When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
{"ct":"MwhrvtvTbSgHiw19axaZrcXP6TTeFFIdPnT9KEXWnSaMN7AQ6FQYvZsuBfC9RreoLPNosJVMogqxlD8X7r5DIDWgsY6cQ8O05x8dpg9XUivDRGd9GZD84BT5iZqntPkdfUIneP3n8wVALyG+DeTYHtDrDrkoADWyOddIEAKq1axBL3JSiGtX7BmGA28ITRw5fMeQnYaDEdJ3DV3TKbPDEZ0D7GChqhPHZTXFuLwuO8w8+qBbGte+voB5yOe\/piu+mOnqYP1OtmR0J86QlcO\/nvZcKONJSAMAFQTZaby3kHTUJ9R4TCS9sJku3E81Xu5k2Qee9hgALo98+sptkS3e7piYQEX2Y1md9tezeT0X3pURYWq5FfjcyUCVY5RuV97VJNnW8Oxe3wwpaOJoQnQicai\/g\/79F4JO6A7eP\/33DU1Xwo92bz3JHrrdy8pG4bP8eJpgAK8ojKb7umcexrF+m9iTRed6QNzARAwaES7lZjjWJsurnwfdC6xUI5vAJNANbGhvWm4NiSCzF0xn3NPVNYETF0OYNGPulHCC53PrxlNuyIrfYPkbSbO5qD+RvwH8E+zKIZQxlGrEm+b521c1JXSejYNkfhOc\/hU0GdcmiwEv4\/6wHYBlhpoEEChmakR6PGdYphPzJggFzqpX3ePZKvYFQO2iKtKSFv3Oz1p8DetlMgx3OlkXDf7zfxGIAMQ3pc0cX7zNNrMlZHr4yL3FnxZePRo9N6X9xe7dkE15jldM9ilTcXx8BJVbAHuLT7fpI\/dp2g2teQPskIyf34UoFOSmBCiPcHZcRA45X9lrCoRrN3obwNd5YiOh3FcwvUu1VBka0MEkfh+sOmymA33btvPedOEE74oBg8Q1y7l4V6efR\/HbKyoqj6hwuJ6Pd2egbfzARbFCsTHn7JlCcrYooyLYc\/R2NDwVjKw\/fyh++PSFxRAKDDpX7z1p9kxU3yiGfgRnc7PLZOF4tBBx9+4StaN+OZdWhDdeWz69YsBM73a6pbL9+P5qlENC9wAs6\/P4I6sZf3R\/ycLUd5bCr4VfbeqeTMDDtGFRlRXB+Yb\/O7RFeiEbKJWuaYt09KkDQMQlifPlJylbWIrjdne6Xbt4qKmG4bjbsFc6xZfl8TNfy\/AZuLj\/SOnJ41sSABI6CcGiX5eCvnbpaxz9x7FbZYhV0Vl+1bXaW1fUVUfqQG1KT\/RULUvSag1CDI2OfUM76blcS3Yn7gV4xIhhryJTJABOWZ2YrSzmZIlSykk9xPVR\/08\/m88IXhahgzw1mlHnAYXIYTq8lUC3vYRSrz5lhmwevIGkGR98VRSCxVkEipBNhQGkEmKuq3yx6mx2bivlW9dG7XEjuJHjq3JdFVB4lm9ocyaMAoK9sE00sfgOtU8+8Xq\/YZar4Bt6e9Y5iBI8MlN73Lgw528bEk47+a2qIGpMvbNcNCl6x5i1gbnG8funnllc4eFYhXkbZoQft\/I4hK8xCruN95sCjdv3qZ+sVxXeiD+MBLRz0Qp5MCsYIfOGdO93cmy6DZThfNmbV1Dmfn+beORgXdaP5o9u9wyeotRWT1JkRFrnzZoxwUVHSFrB7Gn2oePTdGXgtlgJrD\/rpL8QkOj+nw0OFfdvqMkNZEdF1TFD67lWouOL+xKFIL2KiPHQf9RIpTuqdDOC1XzqfX86Js+bAu3s8B9ZVllBwnD\/fn2CVc5p0W6CM4MiNsWni5Tw+dh5Trrv8ArizlNQ\/lsh\/8xwP1+m8ZQaXZR6ecydd2Z\/d1GqUwtOsSGEHTjGwlsVwPhQoLkaOaW9k2IsFwcfUhITj7HINvaPD4\/G8NZREUhTWPH2IvGKQ28wYkjX\/yk\/bTH2WymC2Pldf0XQ8FtH8Y8XIMx3+8xjkq9G3Yeq2uGvJV096\/BYX6QAOGvjy7a3WetrOpSFNKHVBta4vVrAZf1koGEvTb5FUK6fnEAxL6\/HWZz4nCBolC0zZP0eI4zMLMQgWuf4T5LFYk1GTn3SByG5E1ezHuAy4ju+dmqaJvKu3z+AfoF9TyHrMf8qIPFH8xP1fD2XWAGsF2FUjlewUzrwZ2i1tysr1BsmEdo\/g9gGTPT8N1JaFxhIyzpuPCbs8fHe18hwMr5ZFkfZEayZKNUL2M8+Cm8e\/S316+Jeyu+\/aPcGAnvf2ob\/M0qBnhPbVjpd33l7czUWRXCOdmAD1nZ2WR8jl7kiM2Bteu0dDPv\/KAYbVjhIW4VMYh3GNGH56Tyuw6zhAefVW7bo6ZF9Ignyd+KK2BNQ1mqLx1MGqzGzU+wNjz8IWfBmd9UUVV\/hT6E0SRwdDPGeTWZZ6\/MEggGR9OOcRckHuCYwiTtUXdrZl0AQNs4oP8kcBLG4CtzZlrF8VNFgS2CVq8QJn7AeNH7GDG6Tj0alByzgpxmL2mNKQlBF91BH3yuG2JFW7VIiqlAQ2\/+jWqdOYHu\/tCDoTRVqY6qFlX20W\/HTyC\/AClzWFVdwS6OCgXStD8Jab803CVTNpt7QVaHQCMGkXxobO0GAYhzrVhP8DO4a57aOHoAP7GZqSbQeisyeqUwE7x3DcbHB+lyGS0YJAU2nc\/J9EFp3MuvmCAfzZgzOcnJmuS7rsAphnQRXKKraV4NiwJTDhmEKeD99AyUKtfR2ELrwHO+Xwo8yJBcUqqh1uzNDbKmvLD\/iPi\/\/VSXs7IUhpT4wwEBSQ6lSlrbnsdVUWJ\/9Wy53Cof4ylSgrnzOrJaltQjMAqljM02wuyvIXucQqZWguFC8LutjdZ9BoruBbB0T7I\/ZttETUGl6qcurrDOzi\/7yWHk\/0tHwQGo8bhfLb6rd\/6k6Qfq1fIHxXRJanKeD0uTY66Zisk7MaGwfyJ5HrlO1KZG7cNYMm6KI9i6AFC\/I45RVPMbDrpHozlVXfZARSRfu2dmr0DR220\/nxEUjSbgVCWt4ZXN3H29NUP3YbU38V9qzDZ33F262pK3Yho\/WU5OImf4rMgKzNJG1BT+W0PGLqVAqwceFeLrOfynSOUQoqSMHurZMZrt+jsPGrdTh5J3zOiZdf2ew5nx0sPkwHhOp6A7TXhrJGZ3SMv88dYqIT+ZgxD5thyUdK48QotWiczGSK4i0GSrZeFIOxHGuNVTVlp4bbCYc75UMk+0GwQARQiZAhYEp2TaL6L2XQhjwiTTVq4989Fty8YzHfrxPR+61r+mdFvokDaiJohjYKJZaht3ENc3JWoNY37fn058fNPWnUvtyVtNzJcz1PwizZF46\/quPXRZQLsiPa7Zml9Obg3XFHluwamhTMMPVtRWuOYOlh3nky2LuNMVFl7mD9i64PyFRzeUqRq9igCjf+pVFgQaVlFoo9DpKm0NrY+D0RkB8xzN9mbKSJvkfgYhDTRLW\/uUzdYgixqmC8oB7sBOrFESa771Zct1BiV2KxgTXx1fWmoJDnI4GCh3ejpossbNWFmYfJJ93QRRNkTeB8Mbd82QZ\/VSe1M9+MvNJYs2bmTdKJv1NKV4asB5+fWDwgNynQGgNFlX3gfcSkilI9tR9stw5423+Q1Q8dXS0EZ4gOYuH+57pPtd1RH3Vd5aqLZpoRy1ll5GJP1DSVdxYrKXOrMaOsbVphNGcwaBY\/MpI6oEDebueGyDgFeMJMpjjDX1t6qy3qvbgrnaaNt8hSSkF3h1QJfNG+YOZfN4sCdA+0wgJLm\/y0vJc4MVSVcPhOAjWb6Xyr21MCTOsVaAjCAKQG9vWLerEC7c7tLzTsSN7t71P5p2ijfC5kgvhNjVSmblRR9zvRi0lNe1GGUa1z8cgteqDFz1SAMAEVzvIzLu\/TdFuBbBbrBwRUjZuBmSXBhpnn8cfmuZqB0MQdaMGIvpriHk2miyRi5LDsGkegnXn3Is3mZnbEmzptkKJN3sB5KaVq7CFxmxc2xD0wzEgvNbANA9TSbf\/mMCfPeXPivPpJEyVy3Ldmbt6N24j9xYOiYEDFDZG6u3UbF4vWf06\/xhvkuvNsTKkU+G8aaghw0KCgAA+ecFFa7L1M24JI+J84RuevGtoQc5XMLh6inDUG8hrMrmPC7LEsMb4jwJhoVpAI1o8iRoIui7NoPUng5GMYkOJlZRIuG2Pu5jYRRsCORcRDu5AwZKLbYwb4DXag3N\/Qk7rzuta5kIFhdSttyEPvrlUEghpHGGyFnRgpUyMATd9+q\/RZKmrCnaTdJZJIdkHqN\/ZXje2kqMGSDD4McxbMI0HG2sK3xLfNw0GcvZGdvKu4\/e3VNIUTWNhkyOK0No9W2UGPHeKirXat2ZAmN\/vFKiQt47oFRyrWQZrw2feqn4Hme7\/+9uhRT6vgn8zfmwDJTcOO77eg8hsf3t6xATrCk2inQpHGJIj7WJl8SPzqfFD4ErbJWtmj\/U\/JbQNuhzC4SAg\/P74NrlhA0Sm+ecW+fVBVliySyqZRtdlvdVnDUxRUvuG7RhITPDW9loPlzTy7E7gsyj+imx5QL3OryLhSIZr9LIeIVo5reK\/844u8pjf8kTL20bE1wAJXG8hFI9RGnRx2QZqYVcBnFsc1yrMTcL0znNjmImt9oeQSK7TNB4FEoYaLWgfeerJJWyYXSWcCarCUzgqsED1lbiHEwAtVEU\/gG7Rp4OE0X3Mdx0QwxAf4s9mE3hY3C3n46suFrRwGhPIXIVyh2Y7SNnLQvte++qdUK6My6SZ5MrXze\/e\/5H2lBSvVtAACgYMxQuFMPNQM0zCmSfZyoXOxJ1bVYCr6DqzMQffH\/nqL5MIV0mHpghLt7RWZ8cWbegyR+Kt5KO6\/5WmfxobsfUVQwuEHiiRl0po+azql0D3t9dFV0k44RT6N0K\/ZV7ojobDI2pCIYuC1tjOOrZaHHd7hH2EOxMds7Js8a61O\/RIizrMJ1QY9f\/QTWpumm8hDRheLEDCOZv+B5RZ46CqFLpYVWVMJJhI4d+8\/7AZ6T08H0QoSp4dHxwnxjqU9JSjhsrSinwPw8quZY913IHbdEvxCvcwsFA4+6\/MN8E08AyIGxFjSrT2b+BeQ87BmsDAMC8aneCu9PM1Az+xWTcqkei0mp\/dA7C3ldFp\/8Ghh3Yc\/Cot1nZ9u+4c+DtxFpWXw9MH60pPse8YRsD1L7ZoMgImyS45uB2DXCBE0QKgNoa1vNnRfMoo\/pSZXibc1l013udVaTkIWIacvxZSUPvFjjuiKI9avB15atiSp2jUGECx\/nUaXVYSUKjtbYYk1YgrixRtE4k3KAa14xwlJFvTg1FiBX7tg3fl6Dln4IzMxrI+YOM+o+rdfRNPe+si6KN5UXyg7uBDiosgBbz9Np8JaDJ166AXs+mXgFXxqcNmv3Bnh5UD68batgowYUNXVrJlLlZ2XJOpRfWpdIciLNMFZWzrRhuXcxo53mYUZMrbTS5w4OGyd1kE\/cz4I7Ql02N+MG5qeo3XtL0RuwgyY\/WL08NvaGnHToqpAnErb+YUorh7FUN7jNUiUfm8Z1vBR+2qWxntyVJxjJ6hrAScKbwkiU\/\/xwHaCZ6u7a9I4ghN2+MNqnvPS\/OLnd\/saLtb0XgKM6F9IN8vc8yIHezV+j\/HOaVFQkwssOcFa9bIMiKzr7MLmf9IXbNZ3\/00zOB3bhnFxfodalbtwtM6\/PieRnEsNWVsMPVPho5IX3RGKGOCa8tagTNXFpr7t0NFi8lCEqYVCo\/W5htbkJuAJydzDQTqU1guI8RATYjCZqlxnqtkv99oq+Tfonwcfy0HcvKIO1HdBahrfXF8BiJLgjUQE5Mxm4qAh1ZybIDHBfJ\/m16xUKd7G0maRBzuw3Du+HbzqK0H3voRYm6iyoz7Djs8\/kzuFYm4CGbYQ3OdnObwqW2+WgOAvFZuZXMBFlAaWjROzEq1FxvU6slWnKfZv9sUQijfAPj5pCDKnR1SKt3PIOakStZ8LXe2aqVPh4kZOmhypZvRUuu0UlFX7pJlJWLXtXgRqsDANimzbxY8osR7iEExNTHsYbLvWy8GcoDSbUU32ymlTFC8v4suPBLFMJXSQU\/mJEtKNzHKK7f5oQCdqGKB6fnNfPf3uz+iVfT+cNOi6164NfXFYVsO8U2HZmt0usYKvcA2Ce\/TTpPGNENVna0CNVDmIGe8UpOVydhf1AY96CZ+vutmKJTYSC2eIWv3BwYpTE3fLq5GS08aqdsBJRleJktIy8wikDjf68Fqyg1pdN26UTTc9+lYad+gOIZ5r7BrY7i9EMs7eBPVyXm4D4c+8PCd9NELZbiJa9OkXpOjVo+tz1Q9MNbyav30hBzVvNUAFhTfAEojKTPzvRfsR1QgIsiXFrFd2JurljD6yc5E71PT8Un3tFGyodrZxGiJvA\/Xi3xUOBtmVS1ryiyFbNVhR5kd2kMgZxj9vQLOjFIQq9nRtApeqUgaxjJNRYNnqC870k1Ce6+vxz7lh26weEVozgFuMsbo6ioD3Lpd0qdIF8Qud20ibf\/gZ+3eP1XBrpFqKh65CM4e21VJy7X3WTIBiqDgDHXAtWSLmj\/SZDetJP\/O3wItqiCG95QyALiLoC\/LZIL5ul7iBoJy\/hjfzC5\/ELj2tKzaovZD5o1IVNPs95Q98WPP7rguJy00TsMys1p0cuYlp3oy7MuICDGi0+hfEDV6Qf+svDgZb+s0IlztcuCRfKrYPImVnpMG7YFflEhYuN0lDdtMGR4uxnuLHR+eChZPTVX3mwSMty7+H8Pih3FHgDsUIBycNWLqeKuXAkikJ90w+Tjv\/ALYXK0ZQIsOh4Ds74XDDEUycvhqiyA6\/Y6ffZNbHJuhN906tVGeBiVI+OzD4qc5y\/HP1gkU\/mvHIoGjQtkndGrHVwY3M8MvBaAX3r9HdHeTuwjEU8Igqj0X5gQiAAwhDf55gRxLJAoapEjeYJLmbXCJY5k=","iv":"96694aa5f63c95cd1a53f79bdaabb9bd","s":"da922e2ec8b88e93"}
Share your thoughts. Click here