Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"ec001de449080e43bdff0da4a0e8b7bf","s":"078a73869f032e23"}
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