Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"d48db843ba07d29a44f029583187efd5","s":"1e20c3d58caa9acd"}
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