Research
September 9, 2011
By Rachel Lamb
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
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","iv":"d358e964133310d93175e81bb7969928","s":"0df6c0a17eecc2bc"}
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