By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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nYv5zBycKtpJvJlkVXm4I5wlESjy7Djb4TDXvFxlLdoOjdpJruM\/QN7CZ47+jlK+JwAemONHmX6r1yHlWog2LgoR+cLvQfS0iZl+p58NmXM1ILd4ogtP\/XMTCVI3VmiJlpkfZqddL6aoUuk3EBAp0ckFlLDUQfz+UaQDFubaF3iKN\/+KXEiGMwfW\/yl4B1l6aS8JyoJsUIhbpjOfsIJ3RMhtmsfCPX16hyOM64ce49OYfIagd4ohuPTqaUcWU0VPKWqOQJDBEeXdQAXPH7S96KQA+KvORsgYB+LXVJ7oUPll97DrHxgc\/DkuvpMqIuoOxG7q1mwCTGN0f1YHHnItGvKvnhT5M3do5m6dK85L9+rR1phJNAcZjKocsmElWGgLHZdKzjxJYBYzC4sU8JllIIjRiH0kFN0sJQQA7jZc46TBOGTQrJw7dNgv1bLCcQdkOhno6TzXQudRb+6CP3hRADqUoL6RjuR6xqHH4cZnAdTPl\/IRkSkiUJcwSgLe+BaH\/pb7qsvGW2JycSymDVot3oZLSPg+5BEJCD1uBMoWF1avtz2J5rsMTkb7WlIHqdWQy82vBXE6j4jQpRtPDjRGf7NCcws1M4TbuqAAcoyk70cvt+Sa\/7ptaL0NUyyqyxQocLn\/YdZqy4c1tw0lX3EeX\/W5GXheZjejLExljN8HGBqJuIx+NWBQQof44eOt7o+Kf+U5bt332wvWw7LxnVNz3FzRycI1asFBsupmvHwuiMUsTjgjsTEoF9Y1GjRGnI68q37m8wd+9sOvW9AqIa900CfwfzWVWqfCeedOtO3pKKceCcaGK444dDB5SNQZGrcD4Ic8FCMECbprc0dUPE7QSL1truUNs6KFFbdfSv1ZLUzBMN7feux5Ts1U6cTflCKU0YBgGB9O5vzusE3axSX64ebhlQQr4ps0CbngIkiAO1cKWNUpeOp8judQMAh5bLBDEC5q\/wUNGg1drJCzmeZXlC6RDaKGHaQT1homZ2OisEGI6MXihFay11kvy8caXAFYzacPqEYzGnnYitA0qkx4Cd9buMypoWM1TGV8a\/xxwAj0GugHG+gpQmbPp4dBlI+yeKvx1oYQJ44TPOVSanpGfnwK8ZafQ9cCIlAECvToLdr8SgujzVUbWkHTjpG7TEg+XYnuYxQ9cH2FdYViJ\/KhHs+L3CdbXGKG9x65WF1T+IfR\/LsIJtzd9V0zgqivsBvFkNoYmEJ3QlVdAwQ0a5aiNyZssdZdYEFJY0LySnsQVAA6V7j1\/kD9XzNsVwNwc\/dA6UD+3beztw\/Ua\/ekjzIbxtsB7IyWmUnX2EFrQwMgrIJvs9RmTDer3hKr\/MsP9KlTj4JwRUv3R\/nRSLrwh3mVqm91OXmut9xTUrfTEyH8iX1\/eFoEcdFbpmPJ9L5\/hxfonKaAm2sSpLg6cnjweiq79Mt9Q0poNUV1nFeCLlZ+bL+iMfSFWk+4pmuTifBmarjX+hbkZDF493HbplTMA6zkmVvUxMGBzsDTirXyqGQfa7tjj1J2PLE7OZphDgGONseZ37RPb9PfFkuggfHX+Xs\/uClPlMObUAtezZVAw0uWOmzMAdjRWgTH4lYZ+g0SPJ\/KTiTFUi912Di33LaG++pP0E4457uIJGUErqy+jHn6DtK9EAwo+shZwa7sAlNpLkVaistbspnhP8e4Ho9aaUuUCkdGYz+iotuhujRpj7YH8uDVi3qcnLmGCGLzuORLObbh","iv":"8e7dcf9b1ee267e3b9c44ecfc2ff8f6b","s":"6913efce14245b8d"}