By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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FB2wh6uOSGYNUAbskNCKL9GhEi67MCRa2rDLYy6h+0sSHAcbxYHIMiioKXaljDyWwpgfwmzXh4sNLS\/7NLbo8mphplSg5ct94NpqEndDXGCmPewThpEb1SRpMzo8fHI9koRrzY\/OrzewJtVqr9yNYTZw0L32f6uECyDB51Ae96QNFRDcb0Heqaja1ohN7fYJsB1+sAwprHhTM6c5st5\/Yr5DAUfT5Kuodee1vtURvR7YrPZ8ZaY1yz\/7uVH4TPiXw8N2t1CkIBE61A\/2fMfsOJ02RIxJt8aWyNjVJHc6mYTUl7Se\/pIv8NirpRaWzVxZmQP+N1bQ4yqHvWJDeOeTg3ohgk8ZlECX48RL9uMWYxmIjbwxiYXaty3IOfidP77hh7bK2ktutXTIrQTy7wKJp1YWbrHXiQUJggdmx6tZHSYbJh02j4SlVgmeeLPUutliZUJSMFDpq8cjcRh2WO1fRLPqQWR4xxR16+um9Mhsoow4I6aFpPJxngqyi8\/QNz7Dc0KpcHf7+72bYzn679UU5Hms4oEXr+iLmpCsXyrQsAcSzeTaINe9QL+eOpFOpdeVkOTrRpo5LX+EeDH0R0apoOyg6K8LCusej+fxf6P1ToFOge5ejwJ9q4tRyX3QfCeYTn1iIu7BMvBOY6KlvtJ9EYNRHiUWThD4uACMcVvtxb2qONTHp2HCtGEcyU4YYyapmhVSEihd\/ATaDYSuu\/tUXJYeiWvzzrFgDkYKksO8Hip2atK8APsvPtCwP1TT\/El6jBq1rWA54xnOEeIAXM13PHlbkZrB\/ywOWL\/soRFinna+5nVUrSQ+mskPdTjfLZ66mq7u9JhTPwhwenc97fjQLCkuMvLktNGtY3R\/k\/iiiQZKO39QZwTEdMElFwmMhUYLij5GEkl613WD1maXj11MJlEHl330bpCCzTiXOr0aoD4xQ0xTbTKzIUjJjC\/WS65nP3NvwUBIC8lAKLpS4sKVjo10nR5l\/iyagnPXk0QcLyWVBwRmQkx3M7u0x6eM7cOoVdHVSpOj0jmvPRir2JTtOfO6qQ6ldJUA5WSriLCPQ76vcXIOMO1z06mSmQpfSXBIHGPY5ySkiLPKuZhvEqUh1D4Z0kMR\/IBnTagbRDe9GQ3bmBgn8rB6jkC3mGp7bGGfBXjYlsm1W3F1sONMtYhzI8qfviKyFwb72y8nU7AELPEuPNRf5EiXSBzhSeyz7C\/o10S6t8ZdBplz8ArxfmXgG1ZWS\/6SRTmykDhdNlY0BUOzLIlHRCaYLGhJL8ktVquAP8P5G11kpyxVOT6hxZ6GYV8AOtLah1\/IhsdGWuLl3uqP8TsGb2Yina7judMCvfC0sFP9Ak2SerV9m3Wzec1l8oUKOQQ8naYtu8D0KuA\/9KgIxd0dhL3wgIJsvrvLX0Rr7eqa7Mp21eKtRLMCmbavAdB9X9VC98T7J\/RRTgko0E4a57y11imYEzgkj6VdXbP37idOXPesnWcOLsNmhmiC2NX0dNsSh6fsYFvAuTW\/kTALU6HuE5ShCWc1ZOtmZOSP4Xf9urh8sBZIe9uDmGtMo\/1W9nmOysLP1kTq\/bxc0HQTsEz9boDivb6FASmcVbP3xudlu2UzQdQoipwGCQzgmCv4Y6ODT\/k5JIkk0aE7EIl3YQPfVVwAnJfG8tW4ue321LTKAj0PGS1PCoUHtbo7NS+UrfNeRa+ar7FVUp3szi6yzx57J5wm0MBca2xRMRWyi+Y2V6+dVnJF17LBnBYA9ZCQ9Wl+B3Y","iv":"149d7e69e84a7071f48180855004f3eb","s":"715ba5d4e1a7b802"}