By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"1e05348e170f54571844988a0acc358c","s":"dbb710def6c00d10"}