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Classic Guide

Mobile Marketer’s Classic Guide to Mobile Commerce

December 7, 2011

 

By Giselle Tsirulnik

Please click here to download the latest edition of Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is on a tear

Who would have thought 10 years ago that consumers would be willing to not only search and browse the Web on their mobile phones for products, but also make purchases on their devices? Could anyone have ever fathomed their customer base would demand a mobile application or Web site where they could research, shop and buy right from the palm of their hand?

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  1. LVMH discloses ESG standing in latest report
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  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Burberry transforms customer experiences through digital innovation
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. LVMH rebrands online retailer 24 Sèvres for international growth
  9. Hermès becomes apparel brand of US equestrian teams
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