Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.
The mobile campaign demonstrates that brands that have relied upon traditional forms of media are now benefiting from the targeting and high response rates mobile offers. The D&G campaign promotes the brand's teen-focused fashion catalog, while increasing awareness during the Men's Fashion Show in Milan, Italy in June.
{"ct":"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","iv":"74fba7116fdf83e347573f970e274e55","s":"993199f9e3623b72"}