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Strategy

Mobile – Luxury Memo special report

September 11, 2017

Luxury brands must distinguish themselves on mobile through premium experiences. Image credit: Shiseido Group

 

By Danny Parisi

Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products.

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  1. 2024: The challenge for luxury amid global and regulatory changes
  2. Rally Rd. showcases alternative investments in SoHo showroom
  3. The future of successful luxury brand collaborations
  4. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  5. Lexus logs 25 years of 'December to Remember'
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. Rémy Martin celebrates quality time in diverse campaign
  8. Luxury brands losing ground with younger audiences: Bain
  9. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  10. Chanel features newcomer Whitney Peak for Coco Mademoiselle
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