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Out of home

Mobile keeps out-of-home marketing relevant: Eye exec

January 18, 2013

 

By Tricia Carr

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

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  1. Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
  2. Entering new high jewelry chapter, Pomellato elevates signature Nudo collection
  3. Estée Lauder Companies, Auberge Resorts unveil longevity center in Costa Rica
  4. Alfa Romeo updates logo for 115th anniversary
  5. Longines wraps role as official timekeeper of 151st Kentucky Derby
  6. Celine hosts summer-themed pop-up in Shanghai
  7. Versace taps Sabrina Carpenter for La Vacanza campaign
  8. Gucci presents summer product refresh
  9. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  10. Lamborghini debuts partnership with DreamHack Dallas
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Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
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