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Mobile

Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

Neiman Marcus snapping feature Neiman Marcus snapping feature

 

By Jen King

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. De Beers Group to discontinue lab-grown diamond business
  5. Fendi funds restoration of Renaissance-era landmark
  6. Porsche cuts ribbon on esports facility in Cologne
  7. ThredUp launches first-ever digital vintage pop-up
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Longines wraps role as official timekeeper of 151st Kentucky Derby
  10. BMW North America highlights history in 50th anniversary series
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