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Mobile

Mobile is not just about shrinking content

June 26, 2014

Porsche GTS Routes app Porsche GTS Routes app

 

NEW YORK - Consumers spend three to four times as long on mobile applications than on mobile sites, and mobile traffic now equals Web traffic, according to an Adobe director June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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