Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"3ad4d1ff127ca90413b45d332535559e","s":"80ed63ce5bacc097"}
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