Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"baca72cda70fe6de7dc977622fe80e28","s":"ed067cf7459f5571"}
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