Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"32183381025bba5a1bcb435a42422494","s":"2cc1ca035a79b448"}
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