Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
{"ct":"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","iv":"ba1d5437b1c956fb7d22ae1a59f29b6f","s":"c1549b8a2de5e738"}