NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
During the “Changing the Way Brands Interact with Consumers” session, the executive spoke about how the advent of devices has caused the path to purchase to be unlinear nowadays. Additionally, the session presented a look at some of the challenges that brands face wiith digital.
{"ct":"o+wJFNGJTp4WLuN5mP+XryI2TY2u3QqRpHobQbqxyZR6Y4r0ye9Dg5dQp1cNEzR\/0eGMWrSyYsx7uJTGKdKiZ2RjTxYeKLZekZFWXF\/mkqfpYYhJ0ar1QLMjxp+mTJNZREyr7X2+bwtqUeIKTowXvvWhBCzochyJ9VRyoL5zgmvao2y1Qvmn6DTsd6SmPD+kR8rqDu+d2n7ph4XcCHLRdBxzX8rXVqeNeP3gjE1aFSaePV+wrQBXOzEGzsAGSoWpWUYuT+OJlUrg2+sXYbfwhiErxP08aPNea2RVjASjXnEA+x\/AOgfRr+i\/ypH2bjXxbV5diPpmvs7UBei3Kq6NxHTlwIQ8Tn+q75gdlNAvMyy9SUsv0asjXo\/GYkFwKWpP+lQCRpNaYFr67KCgy4OIW7FGWXOL8dMduOgs1l7BMbYIqLOvv+aM7v6mKEUCXWUff0HXQlubL2fPS8tUboJXDFRcVSAGV5mDHiAX1LzKokMxuOVBDHR1Ewht6iynZj5V9JxEqk+9r0hrX+1L\/\/KgLEJ4Xcfb5tFffGklnurS2qkFx9D5Z7YM5trlG7x6z\/VMsbVKyhiv\/X6hRliIBysAUdCorbcKcoNdkiW7yS4nQ3NaooRFS4MU0\/Z7JvnH6WUgraV+foTXXSAXcaweAI9E9P6Xa8jrBQoMuYR0oed8R3yVPd0rxR5i3cUqr2D35bF7Zd0Jx\/L7v9bPIYJAcaGEabxE2cc4VPBDsiWXvzD6\/kWd85+QEJM5SgP5hBZ2HjThI2SJcwD918VJKiHrDRxkHx0FYSAbg8O9zskdGR3TyYGP1U81WB4PgNQU7xC30Qfh0iiuWdnVXtbcqNM\/3klUFc+GvYoI9eCr8bY9bP5GaF\/ESmUrM1XyXvtmGr7+Gc7gAFLqkVYg3JxP3Ar3gVmbUzRzL+ZGOy+xgPX5Qx6+JPnSUT2NjyjgASJlh2opjodS0E2V3BKt01ZaMjL1+8hyhhu7xt4SNnitKrOtAKhMiryW7wy+IP\/v0TY8yr\/bzSVLg1jwbB4x2ZIUdeT8JONN4BKg\/RUyriGTNFZPxwt8DQAQKEApvuzfl9OfFXgyjM3oACwKStP0WEqP7iLG1Nu5+oZ2bX34D0FsnWdz7x6Tn6Pn8Gacs+xHzoGrqveORHh+SHDbS+QRNLR\/kXLvE4pchj21EYB5BBES+VYN64umrL50SOMt1HTFX5YcoaU7nw7T6up3DXuE8Wefdtl5FGcfiv33XjG8Id84P9fgxWoRq73GkKyDX77qCWjq+ZflT+Ir2J0oo63G7hx8N4c+r2ThgGaI\/q3IRlsDUznjNLjTQQh\/1nFhTvXAzLXEDP12olNjxv97Lk3UUaHE8jfYc0Q9Jg67a2e3xDxRT7ADjZaOwc2GEz1ExVo00F9SG9pMtmxOubL\/WKFnNS9uuyxGgSJgKY9oGCn3InQnYb0sVyTAb4JB0xEh8lMbnOQyaqdcdRtR3oCZ19E4qDd9+KS6GctrPRm3e5cldRCXor7wfNTyWnY5Ny7jBd4HNjMay3emfTdWvFN26ogQfe\/twXKs3HiltwWHSmElqrDzZOXBpl8feFsIz9CL0gZi\/OZF\/f7jPIpNGlFz7kTPHKQ+kJTKdaC5AMHUVZ\/Kbml+hDaRYDF3X7ErxbVTKsYAQWQE2dWAOnlEIcOJR+N\/sRwch8kFZrzBVJxVWbzpxtMfomt+JpCFeendeAhLr3mQ9u5+ySI71XGNtS\/zAR2lsl5rSd\/l4VZY89LI\/FVAoSceIODIbmQuaq2flSGjT3t0H9j+csVtVrG4f6FpS1uKs3UXmwapG\/U6eUkpxLDGJCI4mBu1m\/7lXTvUG9NmmFjegk9N5l2VNnqGE\/8wJ\/NPYNC16seDrTpqrbGyrv8UYKBYWVB7HeQKMm7leP8cZlOUH4vCt9LqQ3sdaUJ68BoB2\/sb2jmKkjMv+5VLvXSeO3jJl0MFs65QmX4Jn0uaXtq60ByR3VcpBPy9w85ajhCV6QluFMDrJuwaKZJuMOMVfEZXqnNDPkp0pL0b8D5WgkQ370kLVg0ngJ2PIdWLx8PXWS4YFCfy47QpQUuJD7zX1JMn5XMxQWGTVQR42qZWEONKT5Seqi90DNkutjg0PHzAiOYeEaJvULvkvrv4HFuZ2CWml7zdZ4UZ5tsCgPR\/NTlcumJUGzt7TtVvqwc\/g40S1BkX7GOc3BlW+vlcVTdi88Bl7HLXOzTSQXptcs05Sg\/fTDKDLohsKzBbOCC3A88PE3HncnF1mLcpGRJKSh4y7qOAleNq7nPSPI2RpITu\/k7\/yKZOzhk6yt3Z+\/n6rlQfK7pGk4Q6isc9BETUz\/iugSsv7bXMdDvoJ0bDwpxokYcMcOrF7cVlPci37yufCjlneKBvdYTk3nKvSfmaF2WznoR22ehkkrZPGsZNu5ggrn9TgMKfa8V5wRsUJUmVPcjNg2pKOZsgXmu9l\/H1Om7O9dULItpN+jzQ6m3yC+zMyimEKJK1QmT11XuMMVydFBnTJIl0AvgGmhnhwzt18dPhpurNK0RV4K7VQ3yEcHQS8LgezydVX2cabPqSHp8vzt8lSiL9mlLjQ1vtdlWHFdnz2ZIL3Oblyr4sunVZb9efMn2ueAxfAmiuYXVx\/qLO5sDHEmDLOn2hPF0vT1+fgovskndnpV1dhjTEXL0YlM8kclJQMPniZMmAO9Ht2o1+3T5lOhJpI\/CQ0njM2DueMQbm3c88pCOEyouO2edSRVsCYNaCX5+4d8sdwJhKjD9B0IPXUh+i4pZC1GemK2K6QAVw2E8PMJo5S2NP8+0rhQfAUm+algVWfs4TJxMCYxQ54EWYCM0ke6HT0r\/QFYdgB66H1z00ckmqVGucW2P4IRwQGgp6eGKxSyRtwtsxW3l4VSpBZNZrFawu98VJM+iq5HGfVbo4eORzMejoSdnbTU9IxZZ5tivtP\/QUPHCiNRzDrYe+yYNK8IfPPG\/rqH3U\/GQp0rGDbNa7Rohia6BkhQ7CxEKZEu0TaZQlWHltKQfbprPW1kqWcLVYgiRmM0tU8tqAvr51Bi2C7DgHwjlBV9lhX74pGdY4TjL12mTPAr2Wm7bro3NaCYSZYBACebVWLc4dTEarfj75HwGf2mxMivOiRPMrUq6GCwwY+Xrat5DGZmOZ9MB8urdosp7898RsYtbWz4qWRWKXiXPS3vJ071brfnhRqUqVNYxZVkurqESQHKJCXZCC9CalAzLackYzlLyetfdGwPPYkLyTebZEl3unvxwh3aFoSWSzcAb966VXmxGfPYJA2U6ISXaTnVOC1jf6odnq7AniVZK12DvYKZb2qEFc36X9McaZ04CIG3\/7Am9kt58VgUauPLK4SAewBuQZrDV1sA8C9BG10b\/x6y634rPDgfKSQVTyD+7Fpln4O3TTODMaFTHZyJSKJjtNsm6XJm5DLpGzV5dWxOUS0cMROKfKl\/o0jXyLsoK+jJu+S8+DMfdhpfsGwqoR7njBsvWHcw\/wBC1\/YGGUZ2LEFP24ACBR07KExrYZ\/90zoYDrD7Z4S5RjcsSPsPtCLV1L4wJXNL44LHaAELhvvyngQDNMr9LGJVzepcJ3JhS8KG88beEjVSqrH3p8hJ3GMpmvgqSZX8+3C4rxcuYtglKEZxTWQc3sYgl\/i9hKbSkEpdiJjJNt\/eMT+UN0frzTJKtOByIGtWG+GYg4FMIkhdZdluJPybaRqRYxH5zRHGdS1kDwOrWhpIoGuECXHxqJ548C2VfKpUURN0389jaziL+\/tosR4NyTlnnqXp84J7uID8tozX3W71jeE1OUYZryN0rzCwBHMCtzdNLPChvx5v3dxv4d77L1sLrV5O2V3Qh90E8u7smIu1xZ8URDlmIoSKMF2V8gsPhDvjGFRyjULY7qoR\/xuHIAvDnRWXh4iJh3iO5aswZtoDGFEnDlh+DNZ3EcGJvW\/plhrTnuyWRJP+57yQ8NpfIq0soFxZkrmaaJi+dadrQnA5TUsys7uKgJlLqZPxtZWzZQqT4lcsqVrIOyEsLsl+T7I\/\/Cq228+Yeg0BdWX2G0taIQy6oVvY7IOl8FKOpVCSd6EkjnxAt1itgv1FExk998abkrOECISwdarVQ8+EVtC929hlTwT70QzRSA+ESw4lAmZH37Qzg+qjBJGcyBaJuR0oXTk3N8eWaPZ06RiHjqIXhHU3iH3x5O0mamjobNIR0nXx8uuNfUVLUpfdj3Xo9oFHOuQwk94vh2f41RW++biRI+s8Vewm2MdD7OMdVRz9RoaFHXkEfjBPUt5ksKVc9wKB9cNqbV0hzLjxUxoMzbdS95\/qWXQPic\/ftHOp40G22csFnKCtc6KSyHWNXeZIl7yXJlAaB3809aYtt8uqlfuzseRD3Lsh0U+KsxV1msx0phREp7gxkW703i9sXuShderGBnwZUjUlAghAL3rMm+Bcns58cXDiHf2+i9Va6s5Js8q61XVS0RrDIMpDDzNf0mxCFE16+ubgemWjLNjPWgKoilaW23t7czRTZRSqELq3zVVi2ylhbTgjROVHRsCZzoGrlhdA0BI\/SSyRx1LxkorJjtaIKCL7lEIfqSxLK1sgsK3rj7UnWV4aLYgd4iJda5vs9XEsWKaZHzfsmPl1PvC1J4zG3UKS8HXr318URmttrNj8OKflrJ7Ry4q+1KbybpTDMsSsXdXz5FmkFo3vl9iITwIK60pH4MiCofcDmUPSI0TqkKq6i2F2WhiE4Zscf5i\/a1DPBkI8\/PxEvhHwj0VHEE+h4u0USf6iIe8NTQkuaWeRg3MeG+7PQRJoXDD5NQYAhJMyyYQ+IstwQ2cCRP213JGA5f8EzNMLy2S7cpgY8NEDyV7BM2oVL4B8c8jHSP+DbS03M+sVjpJ12J27\/Ne583yPxGCsWBytKHjJZMRuCsLthqtXQPCeN3m7VX850ga0UHcUSIUdYE2BUat5Xi5fsob3FiUSfLd0e4WyEbZjs30C\/xchVIMsMCScmdTIhdF3XmY+GJI04ef2h5GbnQbXYTpm\/eTj7Twprz2fA4DIuR7wrl5\/hmsy+Ifhthq+NxtVRCHrDPrM1\/8\/pniMJVeCIInihml64tNJVhsORIbief7M\/eE6yWS3Mg9T9VBUMWQ0TV2RXd7KBRRB4HZA3rG3fJgWXd2uZ8owXgMEvMbof3+DzFNd0g7w0xvfEhprSQ84aly1htqqB8lsWXudIi\/4BWOdlqfIid\/DJI\/xxc4uKoCItNWwf+RhrUnopnVsNNd184wMjDnJMU8xUq6hCyai+Ldj7VoC6B5mQ3ZEwsH3L04vavlvkgAkkUxHX3O49dJ8wSZqom9JS79zAZ8Scwm+9NxGQl1icqZpFHuW3\/beVJhVwGo8WniM02V2LK1DD78PpycZ+Updx9HxYYwBAEs2CEhsTgB0dFBsbNECGVS2PozNw2T6tg07ge8IfPn5s7pTgcFcjIbJGA5f65qiZSRRigrNruA8UJPMP\/8jHdCBFnQNV+QXpxctGbQM62+Uirg9AaDUjEk0493aQVeWzDH+Y\/5F06s8Ae73MRISTUPr6Jz5QupeBCggBa0hWk03MXx+PRwcyeK+lTJnzP3hO17qA67yt\/dFicrHewFS55GNw9jdb6y38gK6ye+2Czm3kVtdZF4zTC9wNjg6bl4T6B4umFVDZcJG4Mo3cmxCZ4CSx0pMjqwk7UzklAjTtLw4WA8+2tkdcRVTAay8ZlVUacIgt48a1QQpkYDJIT3DbKgzzlAxfSKkoaSm7630YBAGNf9zlG\/HLX6m4bfzJjhci9P7fO3fZL3ENn\/pD1UiHQoQzw\/YZfPPVqRgf4gdpnytacoyfHLrA1AvGqchwBy6DKBSR48whGLdKUQM0MpLGD5A\/fYE20x4WQBwHX0Q0Yss1cLO90g8ZBCNaJri\/Fg4mnLhjVsJqjh8m+sEIOQo269xuSf19pWc9vkejH7Dn8q0sAv\/0fK+6RgLhMrREZe1BkbdYQha9gl3oIMQCtxY+\/S0CPhGVu69J6+IbXwvD5Xt8pip1zVp+ljEktnk53tvKwCi3ZgVse\/NWsBsQ84TT7y2uMB28HPo2Nmo\/AoGZjbpbEIFl63xx4RSa44RjQXlSuTqpfgVVY3JL91b97jhWUwZfhmggtPrJ7c1\/ZUHu8PjAULSRHpPCgwyMmV4cif9aD4fKsmYp\/e9RvySESLYdeoeDqWUPbKnjrUobbw12jtk40050d0HmSpfPvjPmzDm3NtpjxeOgD3JrOx9\/PxgBBO9aqj0PWpOKaNBEIlXCf3yqvsj8vGZ4rxPxVaSl1lC13jeejfQ4CPTOKT4lTnvYYc5AwFIUKHfSAlh0=","iv":"91e988c9d45ab5361a4c4d5be7f47438","s":"7b455697ecfd90b4"}