NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
During the “Changing the Way Brands Interact with Consumers” session, the executive spoke about how the advent of devices has caused the path to purchase to be unlinear nowadays. Additionally, the session presented a look at some of the challenges that brands face wiith digital.
{"ct":"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","iv":"6856fbc853f8fde1c5e2dc1f84ddd940","s":"389f38b25f7c767d"}