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Automotive

Mobile becomes imperative for auto, but luxury brands lag behind

March 8, 2018

Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.

 

By Brielle Jaekel

Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.

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  1. Dolce & Gabbana moves into Madison Avenue flagship
  2. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  3. Orient Express Hotel debuts in Rome
  4. Prada, UNESCO open Sea Beyond Ocean Literacy Center in Venice
  5. French Open returning to Galeries Lafayette screens this spring
  6. Tech scene, taxation fuel world’s fastest growing cities by wealth: Henley & Partners
  7. Tod’s leans on legacy for latest Gommino campaign
  8. Fine wines, high-end dining markets proving resilient worldwide: Bain
  9. Stuart Weitzman men’s ambassador returns for racy spring campaign
  10. Global luxury goods sales outlook slips amid US tariff frenzy
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Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now

Dolce & Gabbana moves into Madison Avenue flagship
Orient Express Hotel debuts in Rome
Prada, UNESCO open Sea Beyond Ocean Literacy Center in Venice