Mobile
August 26, 2011
By Rachel Lamb
The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.
{"ct":"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","iv":"236727f35ed6d6cc8355fed129c0ac0c","s":"1996150a718133a3"}
Share your thoughts. Click here