Mobile tactics such as SMS, optimized sites and QR codes are a better use of budgets rather than developing an application for holiday shopping, since affluent consumers are probably too busy or do not care enough to download a separate, branded app for this season.
While the holidays are the busiest time of the year for retailers and consumers alike, they are also a relatively short period of time compared to an entire year. Therefore, creating an independent branded gift guide or holiday shopping app may take more than what it is worth from an investment standpoint.
{"ct":"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","iv":"7d097fa243d0df2ebf9e4a5c0b7db6d1","s":"b1837129039405cb"}