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Mobile

Mobile apps can be customer acquisition tools: experts

May 3, 2011

Mobile apps can help acquire new customers

 

By Giselle Tsirulnik

The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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