Columns
February 26, 2016
Michael Nevins is vice president of global marketing at Spongecell
By a Luxury Daily columnist
{"ct":"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","iv":"0f5364cfdc5a8937310e6fd31ddbc125","s":"5319422d996b81d3"}
Share your thoughts. Click here