Retail
December 19, 2016
Image courtesy of Neiman Marcus
By Jen King
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
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+VkXFhogKErYnikPjMbWMwxKcil4DUOl6YX9XEthI0be+\/yvR9\/yW+rlq05Sk768GJxWwTygJSz0IKb4VnM8ZxCCawDDYPJkCxBK613Rzv8PTb1fad5MY0egZpTaF\/yWCjjiokZFYvMWkMCESG4i1UoNi4J76H5jLhYcVVnV6JO1lPJwj2AKx+Qyctg7AWA4\/C4tg3KyqnyA3E+IYOqDCTkqxe79seX0qZg7nZYfvHisjUhGFiUANNjycj\/6O\/gbW3u\/P2YIB3vd9hTuS41L1XHSdrNHhVSqFKDEGkX5kAOANbO4KfBr33zCIVqH8l+wmvcRwDvVk3voYGogtOaknTarQ6Cf9NkPmU1IFkp1HPgBGyGJvzWu\/tNgeOBGW6nv3TtlGjjTnM4TBN4JyEgkpzuOfnOy7V7KxnOKxHg8cTXd4zymNI62a2kUcDjfZIcZiCkdBhVeFy9dVHbLXVByhcNA7pCRJpYX3PC9MolJky6vg2Ki0eW2coqlWNK1wsuL32LrNmX3Ngb2hCcK4b9POPJBJqmsMcplzv8kVb8XkjE1\/7+DeFLx6BBRUFJGw8Lr4+3Q4GpqQODmz5XDQjtkwmGlEjBkNhpEZEM0GTlaekcsGlvDREzUDwVyyavakEqx1sRToo8l98DKZ6hVivUIaKqsWsl43jA2xYQls9JfvLdzyzOCf9EYJWnBQsHaR+2x8c1rFyOzZ2QiDVaQOM7hJYP94U6gq6skCTGkqi0ZRvr+BnBftA1Hd+y8kVOjjCMdTJtNZ8A8+I7a5KjLJo0tnbzV9yCpZ+Cv6q5egt5+23cgoEnu0PJYCgYLGXt5E2wfpd1GdCUw5bRqukNut76UMS7psZfbhRdhIYQkf+CXwkyflYXfOF15flqOjBpktCQWgc3QrKIQbxj4i4rGoMKIeC6Dg9nvm4cwjgzoIKIpofO7lPqEYqf+XeKhqIswFEQM5gzPVDS8T6eeSbh7QgvNFrCsrKOVe+uvKNrYwiwaHUct48LypFv2T6k08KO+OxCodRHIjB66Z6dX5SK4GPgmv4DAoDQ\/u72ruL4cjZ\/wNciPgFjDjsrZBewAdMsZ+5ZXqBL4ztFw6s39tiGcWWIq9EisXacO1iqI0VFH+oapXV2bHu7PLWl5nRxw5rhbfJ5jjAC8DC9rYRZEzLd4WWAzQd0Wn+cpDO4le17L5ShOLn9jjsMpr2m17jiYJ8\/LFBYwGqGAvMWWO0jxFimvKy8EtthFNSt6mdE2iUoz68hTHCgZ9JhzKgWyR1hUN14RXQAjurzolvG5rbC1U0RyQpMsLNnpwxGEtFj9WABQrCRI13V2trYRygX1smyXsgzMZA0ylsNy2yGD+5pTTvV\/qx5qf7a87vjI4scKYC\/IOvuT5qaTLQ\/mIQMGhoiL+sJkMkP1Q2GcIEg0490KgqFvsTT69mhKzxEO+6snoEcRGtGprd\/pupfUtmhTjLMmlo6Gk5ErKkhCX+3Gxz8vf0XlpOuxShLLp0cZTAE\/7+uUTuVPiYOkA0I76QwNEh0d37bHoXKGT26hekH5lglzXIlIUS9E1m3ol1stJxpnqDYmf62RipxGF+L8IEtQVbwiOBuU\/PX8OPt9Xn9cjIwFEhNz8P++c+jzFS2nPb1HitBDGQUbqYQEGSUQ6pjrco69NcthAK4i0tcRghSl5zjpBr2XV5JTzFdJciv8C8zpFsqhC7CY5g9L6JAXoyCUrHvp3HIc0WhmthQ5+G1DGubLy5y3ddnkACXMO5kjgbj6burCu4pe1JpItGACLLj74LviKMfgX3VTMRbHAE7JvmywjGXUpMgyqB3oS8iKeJPce11PBmpn\/vh9PllMLF6CFxl8KE3HZ39937CWnlxSVfBulAqLk\/0Cem8bJMJ6zyarYNMljPO8QdRQDYbDPaSCJZkZoA\/+RTQ6DBqi1E0OiiiCxsgo4xr9p55SXyOIfmoUcBP\/ec\/byJGAuP2mq+M08nCuP+\/jaRJ08q8DEyyYIFzXtZZTopGMfEBd8heKTKnqXpvbMwGpa6kV+ca+iJcQuCxMeplXzxtRgRnlusM4AA5QgnDu7Gf6x4K2YHRTpLO6x+rQ0DrKD41tzgIepL\/6\/b3CbdLGNF\/pyl6cousAQWDrq7hbm9Y3bRvW51RWmG9mSATSNvTRqqg02ZWv51NXo104aBXXJq0vGbuPhBany1rKmPH55QR\/RWmxKys9Y3E9O+zkhtNDlAMwiDsAQpSbeLZbmqqXPRvNP1medFAwgyJD6+v5Pnr36suUQZvyolnjIuTtU4LuvFDfytzf97Yj3N\/6ICGuMAO511g3W9dRU6xBTVq6JUj4WW0tP8tqcTA96Q+Uk2z7rHr+0QbyRIomjbZB+Ue4EGBbeRdCfB1+be\/U5RpaAkBAnNWx3lPAWPYBy2e4QZ4rpe8Ilqbt\/4aYksybrNVo\/60ODAw965RJBIC9RIqfOCSGeZ3sKVZyLO5ftHIPKPwzTL5IW3KrQTMNHRbZzdy6r8xyRNfvleuk\/2VPqLIMQ6EAtDcHPHkzaWtXFAqxN0QXfsE5o8bf6tp29H7WJKyUpNfURFRVMMSK\/u2xE3VLTyx0x5MYspz2D1\/Hzi4c6QOd7wh6zXHRPcwjwMm3rs6XwUfAbXSfKDCBnW\/D0yOo2p3byzE\/fqQAB3D1JdMR782DfwQyzv\/JoNUPXp8BNdMN3gsABvHcNue2t2VV+RZ6RJVC8T6kz3ZXuiK\/h14O3R4N7xhOjJy1F2hHGTlmcgCxrc93jPCzG9s0Ct5hPQV2N\/0SjWd2Ktbp9iC0wxojMT7dcNcb32X1iYJb2G+ERrnY+HOvREsaDIAxxECLP1\/hIvLoEQMQN9MLLKXL\/Up22UpaIua65yM60lIjaD6mwGPT9wdiU5gj4BS5XYjrn\/MvQ2Ej8itkvPykD30j79ihDNs1Gufii9ynteU0UqgIzdi3m4u4q7PxxL4J3pZTqgJDhGVAcJ8b6A9swbH4heCFfGLXruUdgKTP3ukQ3RsCnWMhGL6L\/5yAl3HbVc2fGJcPotiRDiS+50e+rAVmd188e5yRS\/PvFmXVRZLcHyUTbu8lFhUb3hKjFyW9gg8nGHcfrVnzRGTEYNWUHRNoTAYjLdeBiq2BrO46DD\/fNsrfsaMJsqY70XTO2VXJ62skS\/85UI42srRlrDUeoAfFuz2Wc61akeIdzOXj4vrAGUjg63NWsuHSsIOtSiVKYoUv+nGVcZMhRP9tyUg8V3bWYkmgDswrMHbbNBept33eAJhpdP+UUleWJ+q2ANhG1LFZMSuWGxSG2S8AnEIgIOvYrGYCTAt7HPbbGEtWfawfmn0BTNQb2g7ogExMdpIVuXL\/aBYPruTGg5wCLgHfAODC\/iyxLlrDVtoKs7l2oZZDvKTGNB0KrMjjVBnqa2lmaYaJhMwT5KC8HkU\/B\/k9oAWGalfPCodhl5R8wogFYzWMk39UzkhdSqrnibsyKc4XaEve8hIBaA6tr6VFamUhvlbkEP01Wnu51Y\/g15b1QD5s9SE\/iR8jetIynIy6BP8EufVrxdScJ\/6M2+7BFvWIXPhy0nYJpjUM9bftcRoZXVUcw18HLgHFFnPoYcf9u8Xw940xxCUuNTvJehqjYMhiQrMUXXJ7CQVSK8\/0QsZS5Y6Qra0t28jIcPppRl8ihmBtL0B2zqvjz9zd8yA377gqzhuDcmeBxZgI2iesGbu5\/PNQpzr1ywdWYKPzJgZlcovsyohpwwAevedHAEyXMOM3Z4fUC6VgOf3sP+tpVBlOQzCcOtmNiFyJrEKyhYatV9vbOgPD4VnyCJBpn2ht81wwOH2\/r7gWwyK8rHZ3E6cV0Nja6lj8OGbB47FJFAsiBFLUs7YJfBqPl\/laxcIohWc6vAEhrpIKyG8ulbYIb6QVSUl4ZpPIBvLoxiUdGplA6GMkYLd9OyiCJFDmwheF6QJYAPFpjSlmMemwnZhFAs00c9QH7JlvWTYTwwoCR+64xMhlPlhbLqX9skr1UdHfSy0dE74D3Lxd4iNwg+l2g2yKn7GV0pTAnNs8Qvxy\/Jzjz5ZvdoaeMUFP3xAq1KKXSg+NUHqcCKMfRtUV0cPkidrLQKor9\/2H8Smtn4B1SgB78+p3P8W53jw0N1TBlH2YYubWEN5zLmtTO+iMmU+2\/LXKvxBkyg5GHmsBwPFfhWXw+5xJYt3Jtnq\/dvSh1nFpAi4b2tMd4RrxCuMJJCO0+RA8hVQFRY3RxXLQeXdFJSOwT20Z2\/+DRMvYYaafYJqYH8mslNGXAHYZ5Z6bAuzApy9mCTyKYhlp7cvFTTLMv1HbU+1aCVtE2DqT5\/QU79PGnTCCxQV7QZ6sub1I8pjAfMF57NV6uxcivViCR4sNJReAC7NIEFuXSXxhsarth8L88D4oQq8jaBOJJwYYUwnAwYQsSw\/ChK+a7CTldsjaL\/50tyP1AfqO9pFQexeDzFSpkMbSDrGn2mKc31ZaBNUpYK\/H+5NeBRzvaXJIhRXdz4898w8gDi8zMpm\/wONtgbhDPI2CspFQLCaBZEDnWXoD94Wak4f1WIWSDMooBD4UjfDJDVVpjSj8OI02\/jhFYH8poXFY13ttUZy9fJFcV3rRqJvaXHqtusoD\/b2mTKnhT1\/G6r42aJS9QPwDUH84q4al8vaUSUhJf2HXYIP1pYh6VjpXmlWorj6DUiwdKJ3OHIstwxA13gisZey2A9horUgttzxC0WRnD0z1Vi0OD798aw8cJ6eeTQuyClGaziHhLI6HCVVnqYOKoaE3YeqaHhxJdoat24pdiXJOIAbpkG+HGYj70ROuUqpTtyuxw2VDBm4HyRfYfqDktk1LpIMWNMTxy+Eo8tDUym54wAA\/9xvrVfn7iVlZXuFa5wMHMtoRtoQoMb08bKASc0tFCxxWkZsnbWN1c5xmzYrAtuOl9rvBd57pgxfPy7+YNOYx0Tw+SBuoOOQ0phUCpZba\/Yl5VM1LftVj1scxbpFCSpPWKyXUuLRyWcUoxItWRZVd5DKdqYOFfEZJBTVa\/dUwYQ6G0GYLObbkQr5YstQSv9u5Mmxr8bGZ3MicN5Bqyx0uZCvA5SURUM49jA4TOM+LDGGadxNLPv9P8f8RteQLSqhzUhqgDjyYyChINL7tyMZt78c\/rIJomlmnxjY\/kHjo2C2wFc29b3m9SsxE+ieM9plPSY0L8a3Pp8UWyadk849iHeu6373vlKOV\/yS6CmrWt\/OOPWb5qZwIQLoSic5YYVkN2eoz84U1C\/gq6\/8taVaYNr\/VN3Tt\/tgubGO9dzqUD8eQIXEOf4dy9wWYoVt0fliykDAZYWAaiVu8RuqmsQr0Bnwm95C\/VlBXjHoZoZ1HtysCpLhWFUouN1DY\/kTTNTbXpiHWehBwwyRSee+rrbbDM\/0ATufz2dEPjtkwyq8C3DV0SLp7NBG9QQ9cCpfv6emx68fuRH+rg+I2Dxk7fsDU+ID1o7NEr4eoGICTTr76eDfCgLAxQ\/RAEs3FSPqmckpuaZgrs8JVmwyEz3gJjdvDdYp248BAXHzbm+HlnyWtl9\/rv9e\/6shs4goxabrvkTUhe3JFVhK5xA8D6iIz1K+SalyXkE1iWwRCVx1vNgSoKQMj5EGlncWNQyDW9u8YyvR3qMYVU4v7DvxHBxzGVJ8do5LraAglxLj6mZ2Rs3zcc2OSdG1iPc7asY7Lywbf1hUxf0+hu04J9u\/rTeCr+asnmi4a\/t+0XTVD+K9GjhX5XIjF2cpd\/H8OCeAEZa+unA+jGTLM0Kuy61F+eQ+04UgHK4Zd61ih8Xe4OfIJjigzLkov1n5Ga+ZnuK4XuGwDeApEl+DS7pLzbdl1MbWdQa9kFu12GtenL6dkOg4nD9DtuBc47tTo48QKeyQDS40jNsn\/H6+ylXp6S9YmASh6TfiZY5MmBNKCjd02wX33v8mLGkR6Eebu6BuLPRoCZ22vN+SgaqjdOjMsQPJO2Qzm5ateiMzgVe1ZtqeHSmnU8kJUm95AYLN8S\/clHFKahLVgSoYUsBLt2SYZVyPbVR1sPCoFwtu7OTMjYMxg\/O4s9ZnBNTfm+y\/UgFYtVEixgo2s1NDI2GQ+hy5mAlJRP4SeAYmxleHwyr9L8wxJNG0lyzwv7Uo6rO52Ipr9lZJ6Jqs6xJ3Xff2kSzhqKLWpJseXwrv5QAdzCb0OH1MneV36L1RMS+kPh1ZHi53UoXOBcA3urIsaNPt+CelZrZns9jK82Jq7aBQ196FsXBtcNVU9QIoMH80KtUd1plhscr6CZ2pProjqREBQHXixm+FrOIDnppxNDwHzYKLNj678x5ljrOo2SZKS1IlGy\/1RBTn3yT8dd3gKHl1fzmIPBPKcsThU23k54gP08DTZr876JWkGCYG1eZkoZFlqTi4jEtt7BV5iFOqOieYdZOM84+lTQb6ESerBfHBLjieYebxThaB45wVG39ihhDUlc1rh5ieNrNHwzOlXUb0IzWKHD9ICRxsiDwj0xw+B6xeFbW3LT\/hqNDDcf3wUXKPnLtw56wF77tVKgiXaay3u2dqMnGBOpvymBKNE5V7Rq+K11Y6rbqe4ScZYep4yyYA2jQqIi+4bddnlUoGEgpVwzPUKgwegwDpfIYyuEG5efSOSIjZCDfpdi1P2XJUE\/iPdDPASQL6M+X1Enn8o12hcePFozX00JEETq1q2Fsyo47oLKtRFSuX3wvo+Nq6fZsojAxrGOzjpZtDV74lzroVDwY6dsNO4q9aYQlrbpwNOI\/3s9KN1FfLPdQnQKqoMCSphJp2QuHB9L\/g8BBrDNipjgQj3p+YEMTePr0r6AxXgx5HO9nN6xBubYYOdo\/I\/eKd5TyWLgjei5G9U\/5tC9JvWmwdyZ\/ISInWob8Pi31qnwAl0dL7Ixt8AmAiqKQX9JrF8fmZay2hjCS6kXxucyOVY01ga+vWpm5xBNLd6+V2CQ8N3leoFP6hQA6TsavCVkfEvFY3BobbgKf6Vggz2sl\/nVV+pzfs9U4XcyUDLCi7UZsDF8li+FI4I7MUvf1g0Z4wuMcPnOocCApZIUNchzebyE48iklh0QVpiGwffkRrdyec7MD7Xq4eWCHiUHHfhUlKhu6cITbimYZQbUMEYeoBuUnkNoSJh4QUxTjVytQBTpwxUD2vPT9ZtZ0im8sDTEHcep5q752Cx9ZIy1t0nAYd3wn1z\/B7NyNKresjh6R+GzjIYphX5\/ElzIeyA\/+Bh0HGirxll4b9uDeA4FEehFlNytk1Ot1lM7CPFstsPKEGppw5fkrx\/DQuuGXi1nwQEoy9Xvn2juSGcCni+JUOt2wEZw6wbsTIjqcXcld5mJVyyHlYfTD63ILE51nHugXHuJQt25yK\/WrZj5pGjEyq6T3gFGkkJzam4rxJxE6LmtdzhNN4rJns\/pwWGDEbJqgN69GCEuHaHww+WNG23+3DzCKCPjyUZPGjM9IOWD6efKrWMR6xaUA8\/GYukTzdwAaGNIGFifRmsLdXdHEMmQIE9YECSSC29vUpyHZZNdqpBDdzrhDNW7hmbc9TPmuxiA4WZ3MNRlqLXPqR+OW51E7R029zVtI0gapizlAUIJ2zk5fOHhGX4Tsuncdj7gjO\/QmSk5z3rdwvglwUTvyOOqb3e+G0D5oQg1iHfeEl+uIdcTIIF6d8BSTnE2Ua\/G0BwYiT6XJ6\/3Rh4y7mTTYxmwEe1hbqWRl8ILnf0=","iv":"ea0b2d6c20daf867e56d0a3ac0f45ed4","s":"327f68b5743957ce"}
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