Retail
December 19, 2016
Image courtesy of Neiman Marcus
By Jen King
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
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","iv":"36a5a0001f6ea64ae99dacc5571c2b79","s":"9bd07673fcaa1688"}
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