Multichannel
August 29, 2014
Somebody app graphic
By Sarah Jones
Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.
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jAZH2\/ZX4PeU2hP0sJlc4sK12locFfY2fbifVFsDIsrab\/kZERBivMZ4A4Mfw5Mcp6Am+5llEm+aJmZK61d+74mLRqlPrqS98it7AYNoBuVjvW4fsUAeDbp5rElSI1MMAy7RV7rHvRaDLZ0lTouUEunzi5iPDrdvKV4Qa6laTNW\/nUzS5qZKArQItXqDouvR4XN0SQiIykchkTF6iCQVirQIglA+IWqIcKiL6fohHrcD4CVTYtWU85iFCZS4fQl6EHZXQjkyhwMyV8c\/9Er7xZUGxmQ+ShedyYKUKW2UiJH3EOntyX9mQRN71fXGNcfDhhmbMrtTV6cMGDwTRh9OUor7PlwRA+CnlsQpNJRreKK6wKgI53gLRrV3VXs5zshjSl8iDiJJZJeHqcHEOahs87lleEZY0DJnzYXafr8ZdF18dQiNzMvIYOdmszdKsdQxm6vzPvuQCVnJqPmvhSrB6dU5ohSmt7iGA63GvnrdtkXu2rpsgY3N2wIW1XecuOwwjIX1xrbolTqVqzLHOmyxdt\/xV8B3H+nx4fQz1eibxVXrVzkmEmMOVccQKtP14Q1wvqe6+\/92YFzg\/sF6CP9XW7XXz\/T9511VAufcgpuyBOzZg4x0DrDQ8\/KdH9Wfv8PydpjoQHEEMwBy6abgQ5+fdW0SIg6FHDhsgX58dSdLiwf8bFvIaNvlKM6pKPnvJUksc0q5PvgzKTFxVhH5XrciQcs8eNxyNSgT01Ab9QzuwdeRNZ96kTJw4dOzxpuIMPNkguDUqhxrZvPphHB9DxjmpEdbLU6fFMrEmkxnVmDi0LcGR6Gp4bMa34muLMXb36vbBjTUZaIREz5dpBPnAZo5vlpli23jOMx2LZz4dg7HheFLLBRpL4ajW3ZLXH9nrzODGRc1mH0kcbfUvUmAsiwMxTBI2Tj\/BDp\/3hQTXuV30s5VT9cTV5m1hwrFVR4JbB9PZQLN8oah5YHTMt5cgvNFXzzoNdoi13ekE7HQ8Hont2hJd2lAzRJXkU6mAxpsVwneXQ\/4yM2hDhGywYRtri\/DOT1A2ld4rF4JWXRHdXAVtAJmpDVDo8gJIuE1+R2UTSI1NFnsOEZtYVSjTEtt+U9Qpd55ETGOVOyxyM6KsBDTGduDBx0EZNPk0xjGLduATWEcsMwGju2ya5CY5Ukh+H7kmKPi1e9I3tH\/S+E4hzEXja7br8PqizA59h9NDSfG6vV7vj1jL+2ZbN5NMTzZSxlPs9MjU6zYlaoLj03OkGKi4sDiBfxsjxbiVMi5vims2tRJ1nXPrWGq4Z5vrJktxnxgBHcl042ht5wnh2uONESEERzRORdddAO1sLR8TdGSRlssMiCwG\/kfl7AqvILrpxccdS4AQHO08sEqDcCEfPoV3kKtmgNNyn8bVqJ7IV9++IzRCZa4UIGoe8POZWkdIsvG2HUHfZp00N\/i8yOr9X3B30Zi989\/Fc4WGzIsX\/hkrCxkqh1GYyNOzlgg\/AdYr6SpAWyXjJxGq85AnWWvk4OLBiSK4beKaMKlIQe2wOYZIAMordawfa52j8tL6S0cXSur8umByvDyxq+I8Txb5TMuGpAV6TmZd+m7kIiK40NV63CqSDddGgNgTXouF5ZiL5Lh7wgblXhr4C\/pVuso366fy4QLn8gXqWghuGA2v8a9wKA9GukC4W3jmFXJRdA\/Xickr3MXq6PE4RrfLhYBE6qKg4Qn1qPS7vAw1Sq943yieWCRKcU1Z2PaSgNDM1KpAINXK9Xm4oVDVP\/qyCe7yUBCn5w6K+t92iXbQHdK98ViXwd2IXSXOAibrDOlssh6dLEMIaTt7gLOMtGu4ovR9EyKWxSP2r9fEg++RNB0bkgR\/\/FsmIrzdbEJFztc66FyDiMHzgXs78W38qVKImdjB3zhMYxLclKANt\/XHN+BpfQojMYFUEip+OZ7TRLI6+Fk9CFG3Ug7F8QWFkq2GsAMwEtlylJs16NghZzPUvpVSbxnPDB4e8tKDbMCbY9z78KOiQGZJ7KkRxJvgon51yhf5lLkHVMZKVmr\/JjjSxj1iwMSEvP744kLbrXEvysEWS0v0zivKDgBAJ8rOJm8PuV46G4vSnjsP0c2zTstjd\/yUKeMR7j1Lom1jzHG0ypiSsPFBSHhKPEnVrDiZQl4A\/y9VsoW8+T5OoTz\/fDEtj+DePMKXp5y+ZK4V3H8gFybMsxxR3kzgiodtmBtHyY28mAoC63HHdNuS1+KeXkHJSfdr9k6dIeDi9A0GpsudROc+FfQ+tCFgArkani2yUL7PmGdWb\/gSRSWO+7rOk5kvZ8t8sYBv73mZttiqyZEMOTX9dm4DuUL1uorUx+QXZlgWdT+0Q7gMjH6mcbJu4o7HUxw+JmUcL7VsvOTWqoNXm2QtHEHz2Dd2QQbbC6ODqhNkeEejin4a1k4NWGBzNFArjUpG70NOq1vphgw2+zeZCpW2mHz4Cg4ZQyPQvI+Criddb0eUA2xbhRMOdBCxvE1qBmaoVPuAroXD1rmt36eN30ClhR7Y4IWvshY+jcj9SIXA6Dj6Q+aMwnFJBDVAdFP1mFVOXJozj4dBAPn+iwbBGH\/fgK3ZuWEpiUJ8uMv9QAgcBT\/+5iHpoM9G8T2N8v1FzoWxO8QOR0w3R05m5cmSQVUWSNhEcT+1g7K4Jr+Pa49jbckltE05q4mpI2pX2XKTH2ygoSK3eZ56+kuy06a+Yzxyvw5eNbE1cyXnio86Rg+jVTCNhZNp1oRu\/Jb0Q7EadA8R9U1tL2Cu1ESqO6fXE9io+KR+AxUtm5PPXoIf8ryu9LWFwwi74nEYAieBFzTVLI2zUmKPCJYi7qYUXxyAfGreIRAI\/TyoHuHdY0yQXr\/yuCjK9OSvT97LIrf815gqn3SvOHIK1yM\/KepMVg+QmwzpFInKj3OdjSBZql5sC7Z57+b+E5JA\/e20+z3RHEVZ6DcADvtDZbspHLde7dlRy7KJMyAtCUvG6wIkltU5xYe\/a5\/em3QCSWMt+7h4FAXrIhAuypTFJ9QRIb7YU\/fyteEc3x7EKt6jcNJEz6ZLpSd65gBEZHF+8KJDcnCgY5fBiXKXnmcaJsWHROfMe6kBt9pAMIMkuft6SL\/Kt7YYDFduvm51dwEcrfseP5TNOPj3c2fBp6AI4yQYbY83fJNkVFenH+rCrs3WwNgV3v1Fr0K8jKvjAHyh3ls5i7PVJ4VdmbwLF1uxopLRYY0Jcr2XN2zVQkShuDCV41YsBnRG5k0kU5sCBq1T3AToZiB17i3tSnQPXsJRU6qK5wtCiWWiQ3BvEolfrYzoIxnS5FBqKR989anmvZnuFp3zxMHQPF0wkKnU56UPunMb8pySWLrz1ObHcG60MhJTNxh+LuZWyopyWS25NMscxFhFxuFJWhFhaabw9wb01yyW\/FYp7MNQvQSl3K++kRbLw1peOUPu7c8nMMj72+8CfiaU2nmnoubTW5zoNItIoO2my\/HIovBCdLuBmlcqFjt\/kPlg9s8YdxDMtO76J695uA1p\/+OaB5XyMASntA5SUjlvXmg+vMGdUPsTMXkTrUftJpiQXHrfgFTT3lnaNUEh4wiA8ghcPyxvVPp2tNdbxtwM+kNAICA9CooCqyPokJKR\/VpXyjyPbRuP4uGTwW\/iRFFOrKZ15ZUeD6unthGPT84gvyDMpUooLLy71cLE5mrHwhQVxj4l8So5LTY\/qi4f2VP75TMFev6WkCV4rMdxrDGi8hI2RASn+TkN38UhsDQwtAsKixPqNkOkNsICfZP7F3nbJrWGa3Vx+Yub\/Zw+Q8oepg90SARI7Uz28mZbHZiyY0KUsGMFGQ4g0TgYEbRrBQ45nQ2IebNci\/1aT4WBIA4\/CDmwEDJIGaFa5xV\/YLmnDfN4jmueMvptohZIs8waEmwMAxtl09npPhNw0Fda2WgWL03SpzLJXdD+akmjqJbdOUwCrb22GUc5BtyfM5nTQbIIZfbufYBrJyf\/xI42e3cC6Z+siW\/IUddhOdE7h0Q36scTwB6pZMsMp8E79aLbaXa41fDHMbsAAec\/AwpGogSAXokvVKADNfNmKMRQnVMwfbtPYWK9gPWpOYSEXg3nG0o3hisUpVLarUhOGPcAlpUhzuMM49+jXLx0ZJNIQGrVcGJ7nlLHAHyWG3AXDq3jw1OuKCNbr2nPefTpK8rhMNychAEaG\/7gSNogoAMpNrDLhdkmhZY4zEE4GspskkgekK3RgtNe2JgywWMT\/1ziL5Kkb5zTKqi5isylL6WnCLi1CFYkMzTvyUDKS5KLgytKkNzcBO3DSfXpVu8x5I23Ds\/0axCYSdSFkJZM5dIfxB0bOg7fSbGZXMc1NWLpNhZ6Rwz3boWlv4Ztf1oS6S\/81+pBgD2EGEp5Vyl+ee4DrpYiSQXxMmWYo0\/zkwX4mPB8nmBRKY+rhUoYr3hVJW07QbV4aT\/NT8EQjnAS07LHGbD3+\/elfqbbMh6Zx9uXBRVGUK9zgWvB5pM1ygv5bETUmvVGpjISmUmivKpw1ghdpfU2tYtHS2KgeVFtFTc34kpOikSw2neOL4i6VPbL+zUTZwtc+e0QOPaiEuXeZfgKmeHFz51Nwtk0bXg7jmmZKfCc\/eRQbeoMJOQdXKgysN8g92jlc8KFM7ljmujs0GvypuN0fC3IBTyLodF4AaFH50DHSRg1WfaqNhoNgiVULyPu04O696SAPw5Nzp+GlMu58gD5RXGPZPt19keofCcTXz8mQ4udLoynzM1HQ8B9BvEPrK5xebpf8wwl682YZRnQkYLaPlXY3c0gZ4LgobFRRJ+eBY1ytOe\/UnbhdWQ36yLTW47qVYv+1U8N+tdALN8ql55iAgaKIqjmrDdpHHPA6cjOBs+WxgZEFVojMcHYtu2QXql1KqEk5UpwtUBcr3ow6IoeOzlLNePFhWSjk4MefA2tdwH4x1+RgdzycVUU2JcLEuvlQ6zCgoUUAPvGoQoYEkMVEt+O9duLk+jp6MJHwYyooYB6QWhNh4bU8WvjdISi49HVR7fCT15BLJuLAuHhiSL87kjly0hVaipWfVflKsagZ5Evswow5B5qb7vsKzAfTZm0ofujPK4qyemcR0XGGSh2O4gRw71JPU8bDLlpe5eYecuGjIb82ee\/jnAF0tS5vhVeIJ8x5P+ojyUEo9vejaBmCsZ3Ke3r7\/AM9RpEm2nGqkMoR3ftuCp\/LmfppgMhEJ7HScs9FrTqJQPlYsUCeHEENk01QQ+QYuzWrZtAsb0p2jG4zeduKv1hMSuzJIimRUu2JCL7UPSyyCtfc06lh5Ddq+D7H+sPFdB66ZL8pbnjW6F9Cr1MxjXMC2Cv3HFrQW5nRhx+mfJZVZU6ibG+ftnCS5E7D\/JuFW+sWlUCYbeqx1w0Fzadq9PVf\/FEnVDen\/Q\/LihaZp+avm0hScl4633uRE4vSw8T7tlrwzzERo\/8baWY30DbifgeFWFy8qIGwwefYjH+gUkYQB5gjJSZEMlkYnsKi8w\/+2UW1PRlkKYw4p+e7J4q6OSgaYLEYCKKDjtOzsB9STGDM\/e6ZNM0HRs75F6oMqZWhDktWHuhvoK76xEjcmcFBcjkQL2Qy0EeFrhLNeXNX8qdnB4u4Rb8tMoyqla1\/QDD+xW0TO26Xtn87EC75eE+QyMu6qFRyzdDdtGuJtlsH4NjJE3FOyX2zLDk3N9i77VXiGu8T1KoWxtG2BCL+STkkRq8uZBhZsHsx+qfIrWVyQdgDzUDcpNf79dn5b8mOTmghR3bia7A12i6dO1lvss3IUHlgsNvUUYSTr5wEVgQYAXfyCm43+HurDGWDY6NQDC2Df0itvTsLsXkmqVNXzHw4UBNXbs4prU85w4Oc8G+FSGnQrGvEymuf5C8G+EJOEAqogSdu4vj9W7db2Hj0MUx+Ppj\/sMGfTbcn12rgniHlCicZLu5efikv58ljPKayCYDhg2tqaTUnReeu1NLC4tCo++HnvXwZ7dhU5lvSDZt26w9kggNXpsryJmw\/Mq+LCBNvrsb7eKEgWBPSB40zfgltELtTnAhSkiNRXyqShvH73EcjiOI8D3uud2jLfd4jB+XDs62xxz1h1+kGe8W+2LTSIbd1JX+4Ko7bsiKJaIvX3fJtDdMFC41vuXTeNmFTzhX0rATVRgHeYojVQYQTURu7oHNqwp5mWSS2ZdTtJrkoxfPByjqwWTwOTA0JvVTGISaOl5IwRy9X+d1gb3AIOMbNP8Hxee59NdlfPVS1rPDYVSZ8DIrDrvjT\/PYrRjtaCHJVUEHSrms810hNprTSvEV6P0zggcb16VtJT4RaIA316292Je4ScbbCWPauaH\/vZuVkWhrKB8QmK02e55Y1JUoqo2YtksABtfEP8H73a6130DWFJyP8MamQ\/gSF9Jg0qoo2Z9Qcp+uhMKveR1zz05pwJ2RW5h3N4rOo9TkcemH4JY2oU+UlQrdbOfcfVkhAUVwpN5FeQu5imAF7sEjCT4X2\/2CDnEVqCqlsaWBgvn6wA6PkRr11orpn8CCSVWdFkLDZe41DuP83ApSTfDJ2HYn3EuzPCu9XjOXXny++qTJXp3j+U+aHaui7yXcCdVhjxBNaExv1PHEyxs6DM5YbjJXnbAWoXFVAhIvoQhU38HQm2xVoUu0viKCky99hvea2JTnfOsEpLPmbj1+l\/5Prubv2OyEbtYlHXy4UnoVOcvmjePlU0z4Jvsrja6Ths+g0jC2aLPQusPEm9AE9smtT4Z23a+kDGmuQQj5XxlWYiYwLJQ\/Im93tJOk+4oR\/FEky53L1HyWzk8Bh5jEpLBq3kHi0MZB4oSiTH4mC4Nt25+ktLNrsF3FYBo\/oodh9bDfSwmaAuOAycQialw3XZrKms2J87VgA27El+0JJ773G9wOV9M0oFfjS7D9bcUJb+ePbYxwEWa\/24GLueT07HtzJ3ZPwrSmZnkTCytfOnSTlVmpxAuWn628A80qAVNCiWuUPSxWRQWMleWGboCWvpwul\/qpmi20dM6YsCiZi2iOFZ2Ln2UoEdMI9fgNYoZ0wUyOIdw4rqgyGaTVbjMk8+p1mTjhsQodafqN+n5PxSfVQF9g6QVjpXOLUGsBGTS9degagR+JsBpOGRL9FbYFMJru3nzd8y1tL+sgaZ0H1Uqpjuw1oxnfvVQSy707Pg3+zdtWWC9oTLl4kcVBB7bn1v9S797IjjU0xOq37z4pqAmJ2jnpvS0Dt5X7e6Ri94JV3ixRDSD+eOWfre9c6ARCaqBAquKzjYXE1ANHJdUAPoAQitwr+lkRLUx580w6LVJ74z1IupsDWMfQ9yodvJTkFc+Ih02kwOcFqJf\/9GxQ\/JrCQDwV+BlZLZfK\/unDuw8vKU7jZTdcKwR2HkRBqdtBewAyk4iXkG+2UnBE8pj6bhxkEa8dnAvrgj68HHZkuy0yscN\/KHlDHjO9j25z\/WOxuLVdmJTo\/H90Kan\/51UVmfrYgmMNMv2v8dprYX28G6GuL3yjaljhXsh640oUVuZEBel+Nb\/5hBK0MoZ2yFPSIozj4f5OXVI5rXmDaCcP5d06vNom9Y4PySeAPQJMWvAb07lUMtcz9VITyrPNuJYNfSRGKR56qRExnYLigmo8zft1O1MtuNVPIzFwE30SyYkKXdlLUyb2LkqbYFTQo3sHfY66s+qh8myQqJ8zyFq0rl\/FoeYRNPRpi0bDn0sIU78+LW4GxlbRRpT30gqLekCSyhdu1AErW+ZERaYJ2EG87jlgzTFkFXYmbwhSy1gTPFqut47aXRFTKvtrL6y\/bZDlHCzsWKs4XoxmRRjyh4gZvTf3KXnYqlqQsZLBqyU4GMwaZ7UXrbxBK+wBcWQwVXsprGvDYaU0VXSxuW32ox1u5yiyCxllDVTVj7uptD9Mx\/4U0+mQKXtGi7316RCKSWV5jahlARzplbIyIUZH6zdSIUFSl6Im3nWa4fxGQfO1gZDi5gyHJ845RmNoefshZYSqFw2YneEEiPhweNiAdnJ+Zlklp3vbStelOhYqNJhkiSoKndlPmreiygzQ4xiwuR6uViSVUk30wbnV5XGz1VbpaxAwqOSzrDV6+bRFtFxgTgC30bXSfRI1F1ahuhsZIvkw+oxxumHK305UcCT+A0YW9iUAjR2RUI2UVQ5AvC1kmlohouBYc5SpGc8OnsyV9A242gnNELaeskn1PpHEwDpHlBpP2WZX7GSm7HXTn54XX4ZaoYl1cmAtktb6Piurtbuk47MDi9LkHX5s7+TPW38+bZyjumC5TLu9EUw9hPT7hk0M6rjKw==","iv":"9a33441de93bd90129ec2ddb3c2309ae","s":"0843054de243d765"}
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