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Miu Miu exudes young sophistication in latest collection video, animated Web book

October 3, 2011

Ms. Steinfeld video

 

Ms. Steinfeld in Miu Miu's videoPrada’s sister line, Miu Miu, released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.

The younger-geared brand tapped fashion photographer Bruce Weber to develop the Fall 2011 collection video. Miu Miu also created an animated Web book that highlights still images from the video set to the same soundtrack.

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