Internet
April 2, 2013
By Tricia Carr
Many luxury fashion houses are refreshing their Web strategy to overlap content with commerce and are presenting site visitors with much of the engagement below the fold.
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","iv":"0056523bbb6fda5ffed5ac3127d13b97","s":"0b9a82e33a5491df"}
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