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Missoni avoids brand dilution with secret Target partnership

August 19, 2011

Missoni for Target scarfs

 

By Kayla Hutzler

Mass retailer Target and apparel and accessories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance appears, to have no real connection with either brand.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Genesis House presents winter light installation
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Opportune time to return to arts patronage model, says Artsy exec
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