Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"69aded410ec3a8d2ca13e018d05b8718","s":"5c1236bf611bbc87"}
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