Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"cd35c2846eaa2f66baee2eb6366de87c","s":"51f9bb26c1f45fc3"}
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