Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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