Research
February 9, 2015
Impressions of millionaires may not hold true
By Sarah Jones
Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.
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","iv":"751f9815bea4df3ecd45d4576df76c39","s":"44271050a5fc04bf"}
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