Research
February 9, 2015
Impressions of millionaires may not hold true
By Sarah Jones
Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.
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","iv":"d858ce9520b7afff1fd3fb589c4dbd1c","s":"700d58a759534fae"}
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