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Research

Millennials, older generations have formed two distinct luxury economies: YouGov

May 5, 2016

Courtesy of Marc Jacobs Courtesy of Marc Jacobs

 

NEW YORK – Marketers spend an enormous amount of time and effort attracting millennial attention, when in reality the demographic will only spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov.

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