Research
June 4, 2015
Still from Sotheby's video
By Kay Sorin
Millennial consumers have radically different preferences compared to their Boomer parents when it comes to purchasing luxury real estate, according to a new report by Unity Marketing.
{"ct":"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","iv":"8831ce1c6a633ff2e8f1ee7d80e5866c","s":"d9355d81251937df"}
Share your thoughts. Click here